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The blind spot of PGA Tour players: Long-iron play

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With the PGA Tour’s season winding down to the final tournament of the year, there will be a faction of golfers fighting to make the top 125 on the Money List in order to keep their Tour Card for 2013.  I have personally worked with a few PGA Tour players, their caddies and instructors on understanding the game from a statistical standpoint.

When I started the 2012 season working with these clients there were a couple of parts of our initial interaction that surprised me:

1)     Each player had made it their goal to be ‘one of the best wedge players on Tour.’

2)     Each client initially did not buy into me telling them that in the grand scheme of things, full shot wedge play is not overly important. Particularly on the PGA Tour.

With the PGA Tour’s ShotLink data, the numbers are on display for statisticians like me to decipher the level of importance of each part of the game of golf.  It’s very similar to the movie Moneyball and the approach Oakland A’s General Manager, Billy Beane, utilized to build his team based on the cold, hard numbers instead of traditional baseball axioms. But even better, there are far less “moving parts” in the game of golf, making the numbers more distinct and easier to see the correlation to success on Tour.

Despite that, there is still plenty of resistance to approaching the game of golf from a metrics standpoint and every year there are about 75 full time PGA Tour golfers wondering where their entire season went wrong.

***

My development into metrics and the game of golf actually started back when I was only five years old.  I immediately took to the game of baseball and each week my dad would go to the local store and grab a few packs of baseball cards and give them to me where I would collect them.  Eventually I would spend my entire time reading and studying each card.  One of the fascinating parts of baseball is the amount of record keeping of statistics the sport has, dating back to the 19th century.

One of my favorite all-time baseball managers was Billy Martin as he would keep some data on how well certain batters performed against certain pitchers.  In fact, in the 1977 American League Championship Series, Martin benched superstar Reggie Jackson because Kansas City’s starting pitcher was Paul Splittorff, who had owned Jackson each time they faced each other.  Almost every baseball expert thought Martin was insane, but in the end the Yankees won the game 5-3 and went on to beat the Dodgers to win the World Series.

For better or for worse, statistics lends way to contrarian type of thinking.  But if analyzed diligently and with an open mind, it can uncover truths that have eluded even the greatest experts for centuries.

In my own personal journey of golf, I had never understood what the golf term “scoring” exactly meant.  Often times, hearing the words “I scored well’ left me with more questions than answers.  Generally I would hear it referred to putting and chipping well, but I had plenty of rounds where I shot a low score and did not putt or chip all that well. In fact, one of my lowest rounds ever (64) came with a 4-putt.

With that, I decided to look into the ShotLink data and use my background in statistics to see if I could figure out the level of importance that certain parts of the game have on the success of PGA Tour golfers.  In the process, I wound up uncovering a truth that has been long ignored by countless Tour players.

***

Before I go on, the wedge game does matter in the game of golf.  In fact, every part of the game matters in the game of golf.  If a golfer improves his fairway bunker play, that will lower their scores over a period of time.  However, if a golfer improves their putting, that will have a bigger impact on lowering their scores than if they were to just improve their fairway bunker player.  Thus, a metrics based approach to golf is about determining the level of importance that certain parts of the game have and then focusing on improving the parts of the game that have the highest level of importance in order to improve a golfer’s scores.

One of my first observations was that Tour players typically do not hit the ball well from every location with every type of club in the bag.  The golfers considered to be top tier ballstrikers are usually good off the tee and then excel with certain irons like the mid-irons or the long irons or with their wedges.  But to find a golfer who can hit it well off the tee and hit it well with each iron is quite rare.

I ended up splitting the game in different categories like Driving Effectiveness, Putts Gained and Short Game Play.  But for the approach shots, I split them into the following categories:

  • Birdie Zone Play (shots from 75-125 yards)
  • Safe Zone Play (shots from 125-175 yards)
  • Danger Zone Play (shots from 175-225 yards)

What I uncovered was that Danger Zone Play has the strongest correlation to success on Tour than ANY other part of the game, including putting and driving effectiveness.  And it has a far stronger correlation to success on Tour than Safe Zone Play and Birdie Zone Play.  Despite that, these clients of mine on the PGA Tour would tell me how important it was for them to be one of the best wedge players on Tour.

While I was a little frustrated with their desires to be the best at a part of the game that was relatively unimportant to their success, I did understand where they were coming from.   I had to remember that before I did this statistical research, I had the same ideas of good Tour players would almost always get up-and-in on any shot from inside 100 yards.  And if a Tour player was unable to execute from that distance, they would not find themselves on Tour for very long.  This led me to wondering where this faulty thinking came from.

***

Currently, the leader in Birdie Zone play is Steve Stricker, who has hit his Birdie Zone shots an average of 15.74 feet to the cup.  The average Tour player from the Birdie Zone has hit his shots 20.35 feet to the cup.

The general misconception for golfers, including actual PGA Tour golfers, is that once a good Tour player gets a wedge in their hands they will hit it close and have a tap in putt.  But as the data shows, that is far from the reality.  The best player from 75-125 yards is averaging almost 16 feet left to the cup on shots from this range.  The average Tour player is leaving it over 20 feet to the cup.

Furthermore, the Tour average putts made percentage from 15-20 feet is only 18.3 percent.  From 20-25 feet the average make percentage on Tour is 11.7 percent.  Therefore, Tour players are not having a lot of tap-ins when they get a full swing wedge in their hand, but also their odds of getting up-and-in with a full swing wedge in their hands are slim at best.

Still, we need to see what the correlation between Birdie Zone Play and success on Tour actually.  To give a better idea, take a look at the top-10 Birdie Zone players in 2012 and their ranking on the Money List:

Here’s a list of the players in the bottom-10 of Birdie Zone Play and their Money Ranking:

Out of the players in both lists, the bottom-10 in the Birdie Zone actually have 6 players in the top-100 on the Money List versus the top-10 Birdie Zone players which only has 5 players in the top-100 on the Money List.

Let’s compare that to the best and the worst of the Danger Zone golfers.  Here is the top-10 Danger Zone golfers and their rankings on the Money List:

Here’s the bottom-10 in Danger Zone play:

Every single player in the top-10 in the Danger Zone will be in the top-125 on the Money List in 2012, regardless of what happens at Disney.  But even better, those who have finished in the top-10 in the Danger Zone have had resounding success on Tour this year.  Whereas four of the top-10 Birdie Zone golfers (Mulroy, Taylor, Thatcher and O’Hern) will likely have to win at Disney in order to finish in the top-125 on the Money List.

This is the blind spot for many PGA Tour players.  They keep working doggedly on their wedge game whereas if they used their efforts towards the longer irons and hybrids, they would almost assuredly keep their card and get closer to nirvana, winning a PGA Tour event.

I think the cause of the ‘blind spot’ is television.  Television producers are far more interested in shots that wind up close to the pin than the shots that actually have a greater impact of a golfer separating themselves from the rest of the field.  That is why we see so much putting on televised rounds, those are the shots that golfers are most likely to make.  When it comes to full swing shots, golfers are more likely to hit a wedge shot closer to the pin.  And to make it even more visually appealing, wedge shots are more likely to get backspin as well.

Thus, the perception is that Tour players stick every wedge shot and get up-and-in with ease.  That is what we usually see every week on TV.  The reality is far different and that the more spectacular shot happens when a golfer hits a 190 yard shot to 15-feet with no back spin.  But television ratings always take precedent over mundane facts.

Click here for more discussion in the “Tour Talk” forum. 

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at ProGolfSynopsis@yahoo.com or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

15 Comments

15 Comments

  1. Louis

    Aug 10, 2014 at 5:25 am

    You say a player who averages 15 feet from 100 yards has a slim chance of making birdie because tour pros only make 20% of their 15 footers. How about all the shots that land inside 15 feet though?

    If you hit 30 shots and average 15 feet from 100 yards it means you will have 4 putts inside of 4 feet (let’s say you make 4), 6 from 5-10 (let’s say you make 3), 5 from 11-15 (let’s say you make 2), and 15 from 15-30 (let’s assume you make 2). That gives you a better than 33% chance of making birdie.

    Winning tournaments comes from making birdies and not screwing up badly. Going from a 7% margin of error to 5% margin of error with long irons isn’t gonna make you score any better.

    Not spraying your long irons will help immensely. Because that’s a really easy place to lose strokes.

    Lesson: keep the ball in play (hit greens) with your long irons. That’s it. Don’t worry about being better than able to hit it within 50 feet of where you aim consistently (still hard to do). Going from 50 feet to 40 feet won’t help.

    Eliminate inconsistencies that produce big misses.

    Once you have that down, to score well, hitting the wedges closer is the easiest way.

  2. Sam

    Jun 18, 2013 at 5:33 am

    Interesting stuff, here’s my 2cents worth…
    PGA Tour players are just like other golfers, they follow trends. In the 90’s everyone on Tour jumped on the 52, 56, 60 bandwagon with Tom Kite, when he took distance control to a new level. Then along came Tiger with 48, 54, 58 and they all dumped a wedge. Lately, club lofts have changed the make up of sets, making 3 iron redundant in many cases (as shown above). The reason the DZ looks more important to scoring than the BZ is that relative to the other parts of their game the average PGA Tour Pro is poor in the BZ. The reason for this is simple: not enough tools to do the job. Modern PW clubs have become much stronger, instead of keeping the loft/distance gaps even, everyone followed Tiger and minimized the short end of their set. No doubt, more options and more full shot yardages will result in closer to the hole with wedges, it would be interesting to look at the correlation between number of scoring clubs and proximity to the hole, pretty sure you will find that guys with 3-4 wedges get it closer more often than the two club guys. Now that’s a blind spot!

    • JD

      Nov 13, 2013 at 5:15 am

      Interesting comment. But what I think you have failed to recognise is the fact PGA tour courses have become much longer and therefore require more clubs down the long end of the set make up. As a professional caddie and also a pro myself I have seen this first hand. There are also more courses with par 3 holes that are between 200-225 yards, couple that with longer par 4 holes that require longer, higher and softer shots players are forced into a hybrid as well as 3 irons. This is one reason I feel players are dumping the extra edge.

  3. Mike

    Feb 21, 2013 at 10:11 pm

    The article is interesting but I am not sure that using Money List as a correlation to Birdie/Danger Zone is a statistically sound method. The Money List is a total of earnings but that is subject to a variable you have not accounted for which is the number of starts a player has on the Tour. Even an average PGA Tour player will have more money when they have more starts. A better comparison of earnings to player performance statistics would at least use “earnings per start” to eliminate the variable related to the number of starts.

    Also, isn’t there some relationship between BZ, SZ and DZ that you have not accounted for? For example, Steve Stricker rates Top 10 in BZ and DZ efficiency and Adam Scott is 189th in BZ and obviously not Top 10 in DZ. One would think, based on the analysis, that Adam Scott would finish far below Steve Stricker yet the opposite is true. Scott (16 starts) actually finished with slightly higher earnings per start ($181,000) than did Stricker (19 starts and $180,000 per start).

  4. Alex

    Feb 14, 2013 at 2:40 pm

    First of all great article…
    Last year i actually kept record of 30 rounds and analyzed them through out. I took lowest 10 rounds and see what i did best during those rounds. This is what i found. 7 out of 10 rounds i hit 12 fairways each of those rounds, however also note i took more 3 woods and hybrids off the tee that left me a lot of 150-185 yard approaches. In those rounds i hit about 14 greens on avg. What this concluded for me is that i am a lot better hitting 7,6,5 and hybrids off the fairway than wedges from the rough. I am pretty decent putter and will not really 3 putt very often, however i will also not drain too many 20 footers for birdies. If Tour avg from the BZ is about 20 ft then i will be definitely over that, so as an amateur if i want to score better but more importantly consistently better i should be hitting 3/5 woods off the tees and hitting 7 irons into greens taking my 2 putts and going to the next hole. This is where this article is dead on, for me to get better either i need to drive better and be on the short grass with my driver leaving wedges in or improve my approaches from 150-185. Now what is easier to improve….

  5. Jeff

    Feb 14, 2013 at 12:00 pm

    Great article, really can relate to this.

  6. Dane

    Feb 13, 2013 at 2:01 pm

    Great article Mark. Being a golf professional this has put into writing what plenty of golf pros think. I will definitely look more into your work!

  7. Philip

    Feb 8, 2013 at 11:30 am

    Wow! I think I need to become a statistician to analyze my golf game! Call me weird, but these are fun articles!

  8. mark burk

    Nov 5, 2012 at 9:28 am

    All of the players you metion are good danger zone players are longer hitters and bad dangerzone players are short hitters. 175 to 225 for the good ones mention are mostly mid irons that can hold the firm pga tour greens, they also will be able to hit par 5’s in two more often which is where these guys make there birdies with shorter clubs and since most the par 3’s on tour are over 200 yards plays to the advantage of the longer hitters. So it would be better most of the world class player have good long game because of distance. If you want to talk about where weekend warrior can save shots it is with the shortgame. If a player can eliminate 3 putts and get up and down more often it will save them more strokes than being a good iron player from 175 to 225. Keeping the ball in play, eliminating 3 putts and decent short game will keep the score down for the average weekend golfer. Every time I go to range at my club the chipping and putting green are empty and the range is full. What will lower a score faster going from 38 putts a round to 30 or hitting good long iron or hybrid shots which will maybe be hit 4 times a round. This is for the weekend player

    • Richie Hunt

      Nov 7, 2012 at 9:54 am

      Mark,

      I only showed the top-10 and bottom-10, but there is no substantative statistical correlation between distance off the tee or clubhead speed or a combination of the two and DZ play. And I have ran these numbers since 2003 for Distance and DZ play and thru 2007 for clubhead speed and DZ play.

      There are plenty of examples of shorter hitting, low clubhead speed players that play great from the DZ each year. McDowell is ranked 8th in the DZ and not very long. Same with Stricker. Furyk is ranked 12th and routinely does great in the DZ. Same for other shorter hitters like David Toms (who was ranked #1 in 2011), Heath Slocum, and Zach Johnson.

      Meanwhile there are longer hitters that struggle from the DZ. Like Chopra, Driscoll, Lamely, and Mark Anderson (currently ranked 174th) and Jhonattan Vegas (currently ranked 175th).

      Distance helps…slightly. But it’s not enough help for Tour players to overcome a lack of skill in the Danger Zone.

  9. Brett Adamkiewicz

    Nov 1, 2012 at 11:03 am

    What a well rounded article, and explained better than I have ever heard it. I have always taken a different thought process compared to the average joe. Not to exaggerate but we have all heard the phrase “drive for show and putt for dough” a million times. Fact of the matter is you will never win any “dough” if your superb putting skills are saving bogey and double bogeys all the time. On a side topic I am curious as too the percentage of penalty strokes taken in a round are due to tee shots and the “danger zone” shots. I know the phrase doesn’t exactly fit with the danger zone but it is all relative. 175 and out is what I call my scoring zone. I can have a bad putting and chipping day and still be sub 80. If I can’t get off the tee and can’t get around the green, the limit on my score…. I am taking a trip with 7 of my buddies to Kiawah Island this weekend and I am going to put this to the test! Most of them are all mid to low handicappers and can play well! I am going to have a little fun with this and track their scoring relative to your “Danger Zone” and off the tee. Thank you for this article and I hope more people will read this and pay attention.

    • Brett Adamkiewicz

      Nov 1, 2012 at 11:05 am

      The sky is the limit on my score. Left out that part.

  10. Dan

    Oct 31, 2012 at 8:12 pm

    Fantastic article, very insightful. It will be great to stop focusing on the “Glamorous” parts of the game and focus more on the shots that lower my score.

  11. DaleH

    Oct 31, 2012 at 5:02 pm

    Exactly.. most amatures do struggle with the short game but really struggle with longer irons like myself. I’m usually on hitting into greens with say an 8 iron or less, 7-4 not as good, the longer the iron the the less my chances. Time to practice more on the long irons. Thanks for the facts.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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