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Opinion & Analysis

Will leaving Titleist hurt Rory McIlroy’s game?

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Golf fans learned two things about Rory McIlroy’s future today: he will no longer endorse Titleist or FootJoy products as of Dec. 31, 2012, and another OEM is going to pay him an outrageous amount of money to play its equipment.

It has been widely speculated that McIlroy has already entered into a deal with Nike Golf to the tune of 10 years, $250 million. Nike is neither confirming nor denying the rumor, meaning McIlroy’s deal with Nike is either the worst-kept secret in golf history or one of the biggest rumor-mill hoaxes of all time. But here’s what golf fans do know — McIlroy will be forced to shelve at least a few pieces of Titleist equipment he used to win the 2012 PGA Championship at Kiawah Island by a record margin of eight shots.

Whatever company signs Rory McIlroy will do its best to accommodate his equipment preferences, but equipment changes, especially for a player of McIlroy’s caliber, can be as much about sound, feel and confidence as they are performance. That’s why six-time major champion Nick Faldo said on Tuesday’s “Morning Drive” on the Golf Channel that McIlroy’s decision to change equipment was “dangerous.”

 “I’ve changed clubs and changed equipment, and every manufacturer will say, ‘We can copy your clubs; we can tweak the golf ball so it fits you,’” Faldo said. “But there’s feel and sound as well, and there’s confidence. You can’t put a real value on that. It’s priceless.”

Based on the equipment McIlroy is playing now (Click here to see what was in his bag at the 2012 PGA Championship), we’ve made a list of the five biggest hurdles McIlroy will face as he migrates from Titleist equipment.

Click here for more discussion in the “Tour/Pre-release equipment” forum.

No. 5 – A new driver head/shaft combination

Like snowflakes, no two golf shafts are exactly the same. Even shafts of the same model from the same manufacturer with the same listed specifications can have minuscule differences than top ball strikers like McIlroy can notice.

McIlroy switched to a new shaft, a Mitsubishi Diamana Prototype 70X, to go along with Titleist’s latest 913 D3 driver that he used to win the 2012 PGA Championship. But the move from his old driver with his old shaft were subtle tweaks to the look, feel and ball flight he was used to with his Titleist driver setup.

Going to a different driver will mean McIlroy will be playing something that looks and feels different. It will also likely perform different, which could mean a different shaft. If that new shaft doesn’t feel the same while McIlroy is unloading it at 120 mph, it will be problematic.

No. 4 – Working the ball with new fairway woods

McIlroy’s last tournament victory came at the BMW Championship, where he used Titleist’s new 913Fd fairway woods (a 13.5-degree and 18-degree model) to fend off some of golf’s best players: Lee Westwood, Phil Mickelson, Tiger Woods, Robert Garrigus, Dustin Johnson, Adam Scott, Vijay Singh and Ryan Moore, who all finished in the top 10 at Crooked Stick that week.

While McIlroy migrated to the 913Fd fairway woods quickly after their launch on tour, he didn’t have much success with Titleist’s previous model, the 910Fd fairway woods. He opted to stay with an older model, Titleist’s 906F2, saying he felt more confident and comfortable hitting a fade or draw on command with the older ones.

Because of McIlroy’s prodigious length, he frequently opts to hit 3 wood or 5 wood off the tee for more control or better position. This makes them vital clubs for him, especially in major championships where hitting fairways is at a premium. Changing fairway woods means changing that confidence level, at least for a little while. And at McIlroy’s level, a lack of confidence over even a single tee shot can be the difference between winning and losing.

No. 3 – Changing wedges

After the driver, the first clubs that Tiger Woods put in his bag during his gradual transition from Titleist to Nike were a set of Nike forged muscleback irons. Rickie Fowler made a similar transition in 2012, changing over from a set of Titleist musclebacks to Cobras, which he used to win his first PGA Tour event.

Woods and Fowler had success switching models of muscleback irons because they are easiest clubs for OEMs to replicate for tour players. It would seem to make sense that OEMs could do the same thing with wedges for its new staff players, but that’s not the case.

Unlike irons, wedges are used in a variety of different playing positions and players use different parts of the sole to play different shots. This places a premium on the shaping, size and width of the sole of a tour player’s wedge. For this reason, Tiger held out for years before trading in his Vokey wedges and Fowler is still using his Vokeys while under contract with Cobra-Puma.

McIlroy has been playing Vokey wedges his entire professional career. While new wedges from a different manufacturer might look the same and even feel the same, perfecting things such bounce angle, sole width, camber and leading edge shape can take a long time.

No. 2 – Using an insert putter

Putters are one of the most often changed pieces of equipment on tour. McIlroy has been no exception – he was a long-time user of a Scotty Cameron Newport Fastback Select prototype before changing to a Scotty Cameron Studio Select Newport GSS prototype that he used to win the 2011 U.S. Open.

If McIlroy goes to Nike, he will be expected to play a Method putter, which employs grooves in the face that Nike engineers say get the ball rolling faster after contact. More roll is good, but it can be another thing that takes getting used to.

Woods, who has been using a Nike Method putter consistently since his return to competitive golf at the 2010 Masters, has never found the success on the greens with a grooved putter that he enjoyed while using a Scotty Cameron. Woods said his Method putter took some adjustment because it had a different feel off the face and “rolled farther.”

Any company that signs McIlroy would be doing him a huge favor by giving him a grace period on putter use, as the putter will likely be the most difficult club in the bag for him to switch out.

No. 1 – Switching from the Titleist Pro V1X

The golf ball is the only piece of equipment (other than shoes or gloves) that a player uses on every shot on the course. That makes the golf ball the most important part of an equipment switch for tour players, since it has to work with every one of their clubs.

Titleist leads on tour in golf ball usage. While its competitors have become very good at making golf balls, McIlroy can be assured that his next ball will not perform exactly like his old one. There are construction and material differences, all related to patents, which make it impossible.

McIlroy’s next ball will likely spin a little more or a little less, and perform differently in the wind than his Pro V1X. Even if the ball performs better, better is not always foolproof, because better means different.

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Some players are better suited to changing equipment than others. It is possible that McIlroy has already tested all of his future company’s new gear, and has worked with the company to create a set of equipment and a golf ball that is to his liking. If this is the case, the opportunity to make more money and the potential for more exposure are no-brainers for McIlroy. But the level of play that golf fans saw from McIlroy at the 2012 PGA Championship made it clear that it will be hard for Rory to find equipment that will make him a noticeably better golfer. He will, however, become noticeable richer and noticeable more famous.

It will be interesting to see how much of a grace period McIlroy is given when it comes to changing over to his new equipment. Will he be treated like Tiger Woods was before the scandal, whose contract stated that he could play any other manufacturer’s equipment if he thought it was better, or will big money from a company like Nike mean an immediate 14-club deal including a change to one of their golf balls?

Golf fans should remember that golfers of Rory’s caliber would have success with just about any set of equipment that was given to them. But at the highest level, it’s the small things that make a difference, and that’s exactly what McIlroy’s new equipment deal will do — change some small things.

Click here for more discussion in the “Tour/Pre-release equipment” forum.

10 Comments

10 Comments

  1. Bill Murray

    Sep 11, 2014 at 1:19 pm

    I think it all worked out

  2. Pingback: Why New Clubs and Balls Make 2013 a Big Question Mark for Rory McIlroy | Centre for Golfing - The Clubhouse

  3. Blopar

    Dec 2, 2012 at 11:44 pm

    Greedy, greedy, greedy. Bad move Rors. Titleist made you somebody when you were nobody. Now you stick it to them. Money can’t buy you love or happiness and all the Nike money in the world can’t buy you the quality of Titleist, Vokey, and Cameron. Hope your new clubs suck and you chop with them!

    • GolfNut

      Jan 3, 2013 at 4:43 pm

      @Blopar, I disagree. Titlist did not make him, Oakley did not make him. I have neither seen swinging a club for him in any tournament, He made what he is. I would for sure take the money an run as it is business and nothing but business.

  4. Albert T

    Nov 30, 2012 at 2:19 pm

    Makes you think what Titleist counter was? There’s no way it would be $250MM… but they didn’t exactly spend the last 3-4 years designing clubs for RM for him to just walk out and leave.

  5. Sean D

    Nov 3, 2012 at 1:19 pm

    I agree with Dave 100%. It would be a terrible busines decision not to take that kind of dough and run. It’s a business after all, and someone with his talent is still going to contend and win even with my clubs.

  6. Dave

    Oct 31, 2012 at 1:28 pm

    @Mark Bennett I’m not sure why it’s a shame he “needs’ to chase the money. If you were offered $250MM over 10 yrs and had an OEM as huge as Nike say (and probably demonstrate) that they can and will make clubs that fit you, why would you NOT switch? It’s financial freedom for the rest of you life, your family’s lives, your grandkids lives, etc. Obviously, Rors is already rich and would be anyway, but this is deal is in another realm of rich… it’s what i like to call “F U Money”.

    In fact, I’d go so far as to say that it would be fiscally irresponsible of him NOT to take that deal.

  7. JP

    Oct 31, 2012 at 10:22 am

    Interesting article. I think it’s common for for player endorsement contracts to exclude drivers and putters as pros change these all the time on tour, so it’s easy to envisage Rory sticking with his tried & tested 913 & Scotty for a while. However, most Nike staffers seem happy to play their full line so it could be swooshes all the way for RM.

  8. Mark Bennett

    Oct 31, 2012 at 6:06 am

    Good article Zak. It’s a shame he needs to chase the money. It will be interesting to see if he can keep improving with the new equipment.

  9. phase3golf

    Oct 31, 2012 at 2:30 am

    He is too good and it wont matter what he switches to. They will paint his Titleist balls with a swoosh and away he goes!

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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