Connect with us

Opinion & Analysis

Putter Veteran Kenny Giannini introduces Custom Line of Putters

Published

on

Kenny Giannini putting the finishing touches on one of his putters. Photo credit: Kristy-Lynn Polowich

You’d be forgiven if the name Kenny Giannini didn’t leap off the page, but in all honesty, he might be one of the more famous putter makers a lot of people have never heard of. Kenny has been making putters for the better part of 35 years for companies like Hogan, Cleveland, Mizuno, and now under his own name. I had some time to catch up with Kenny about his products, what makes them stand out in the marketplace, and also about the launch of his custom line of putters.

Let’s go way back to when this whole thing started. What was that like at the beginning of milled putters? Whose idea was that, and how did that come about?

Well, I was playing golf in Hawaii back in the early eighties and I had been paired with a guy who was the CEO of a company in New York. I was using a TP Mills putter at the time, and this guy I was playing with wanted my putter really bad. So, he kept trying to buy it from me and I said, “No way. It’s not for sale.” He said, “Everything’s for sale.” Finally, I caved and said, “Okay, fine. $5,000.” He wrote me a check right there on the spot. After that, I was sitting on the beach thinking about what had just happened, and I just came to the obvious conclusion that of course there was a market for this. So, I flew back to the mainland and two weeks later I had a prototype together.

Shortly after that, I had a contract with Hogan to do the Apex putters, which was the first milled putter. After that deal kind of went south, Roger Cleveland called me up and asked me to make putters for him. He and I had a lot of success back then, and a lot of guys on Tour were using my putters. Mark O’Meara had one, and he won a Crosby [referring to the Pebble Beach Pro-Am tournament] with it and wound up on the cover of Sports Illustrated.

Nowadays, milled putters are everywhere, but back then being one of the first guys doing it, what was that like? Did it take a lot of trial and error to get it right?

Well, I’m a golfer first and foremost, so I knew what I wanted. I’ve learned a little bit about machining and welding over the years, but I would not classify myself as a machinist. Being a golfer first, though, means I know how putters are supposed to work. When I put a putter on the ground, it better sit dead square. I’m absolutely nuts about that. That’s the most important thing to me. Recently, I met a kid that had just qualified for the [Mackenzie] Tour, and he had had a putter fit for him by a reputable company. He handed it to me, I looked at it, and I said, “Something doesn’t look right.” I got him into one of my putters and the guy goes out, makes 17 putts in a row with my putter and shoots a 61.

Kenny Giannini custom putters ready to meet their owners.  Photo credit: Kristy-Lynn Polowich

So flash forward to today. You now have your own line of putters sold under your own name. The game is totally different nowadays, though, if you will. There are a lot of people doing milled putters now. What do you think sets your products apart from all the other putter guys out there?

Well, the biggest thing is experience. You know, there’s a lot of great putters on the market, but I will say I’ve never paid anyone a nickel to play with one of my putters. Ever. In spite of that, a lot of professionals have wound up playing my putters over the years. I remember there was a huge poster of Arnold Palmer in a golf repair shop I walked into, and when I looked closely at it I realized he was using one of my putters. Obviously, I knew I’d made him some putters back then, but I was surprised to see my putter in the photo. I think a lot of that speaks for itself. I consider myself a pretty low-profile guy. I’m not an egomaniac. My actual cell phone number is right there on my website. You don’t have to go through six secretaries to get to me.

You’ve been playing this game a long time. There’s a lot of buzz nowadays about inserts and milled groove patterns on the face of the putter. They’re said to achieve consistency and improved forward roll. Do these things help or not in your opinion? Why or why not?

To be honest, I don’t really care what everyone else does. I’m my own guy. I do what I think is right, not what everyone else is doing. I personally don’t believe in inserts for a couple of different reasons. The biggest thing for me is that putting is all about feel. That’s why I prefer to use carbon steel and a black oxide finish. The PVD finishes have two coats of nickel under the black, so it completely changes the feel, which is why I went back to black oxide. Black oxide does require some maintenance, but the feel is so much better and you’re getting the exact roll with it. Apart from testing all of the putters we make, I’ve been using the same putter for 33 years. That putter has never had a head cover and it’s never been refinished. It does have a little rust on it, but it feels better and it ultimately rolls putts better. At the end of the day, that’s what matters. When we did putters for Cleveland, we had less than five returned because of rusting due to the black oxide finish. Also, guys nowadays are wanting putters 350 grams and up. The putters we did at Cleveland were 325 grams (+3/-0). Personally, I like it right around 340 grams.

I don’t want my putter to be a billboard. I don’t want the golfer to look at all the alignment lines on the putter going back. He’d better be looking at the ball. You know, less is more sometimes. I can make my putter look any way I want. I don’t want anything to distract the player. That’s also why I like finishes that will not reflect the sunlight back into your eyes.

Golfers today think nothing of buying a $600 driver and then going and putting a $350 aftermarket shaft in it, but they’ll only hit that club 14 times each round. It won’t take that many strokes off their game. A great amateur golfer uses the putter 36 times. That’s how you take strokes off your game. The putter is the club you want to invest in.

Kenny Giannini Legacy 3 blade putter in action on the course.  Photo credit: Kristy-Lynn Polowich

“Soft Scooped Face” is something I see a lot on your webpage. Tell me about the tech going on there with your putters.

I originally did that a long time ago and then pulled it away. There’s a cutout on the bottom of the putter. The whole logic is to keep the face of the putter square at impact regardless of where you hit it on the face (towards the toe or the heel). It basically moves mass out to the toe and the heel.

Where do most of your inspiration come from when you’re generating new products? Current customer feedback? What your competitors are doing? What’s out on Tour?

Most of the time, I do it on my own. I can honestly say that I’ve never had a putter that hasn’t sold, and I’m very grateful for that. You know, I’m a golfer first, so I develop my products based on what golfers need. That being said, I’ve had some happy accidents where I was making something else and the machine accidentally cut too much off and I wound up thinking, “Wow, does this look good!” Like I said earlier, though, my putters have won a lot of money, so that speaks for itself I think. I’m proud of the work I’ve done. I will also say that I listen to my customers regardless if they’re a 20-handicap or a plus-six. That customer feedback is incredibly important to developing a great product.

Kenny Giannini Legacy 2 mallet-style putter with “Soft Scooped Face.”  Photo credit: Kristy-Lynn Polowich

So if I’m not mistaken, the big news is that Giannini is now launching a line of custom putters. Tell me about the possibilities lying under the surface and how to partake should one desire.

Yes, we are launching a line of custom putters now to go along with what I call my Legacy line of products. I have eight heads available in the custom shop. You can call up and say, “I want head No. 3 and I want a plumber’s neck hosel welded onto the head 1.9 inches from the center of the putter,” for example. It just helps tremendously that if you have something very specific in mind, you go to the website (http://www.gianninigolf.com), call me directly at 817-304-3717, and you will know exactly what you’re going to get.

Even if it’s something not listed on the website, I want to be able to talk to you and get you exactly what you want. I don’t want unhappy customers. Even if you want a PVD finish or a specific, heavy head weight, I’ll do it regardless of what I prefer. And by the way, I can honestly say I put my hands on every putter that comes through our shop.

I would also encourage people to stay tuned to our website, as we will continue to add more products to the Legacy lineup and more options to the custom shop as well.  We intend to be very active on the website in the near future.

  • Kenny Giannini putting the finishing touches on one of his putters. Photo credit: Kristy-Lynn Polowich

  • Kenny Giannini custom putters

  • Kenny Giannini blade putter in action on the course.

  • Kenny Giannini mallet style putter with soft scooped face technology.

  • Kenny Giannini custom putter

  • Kenny Giannini custom putter

  • Kenny Giannini custom putter

Peter Schmitt is an avid golfer trying to get better every day, the definition of which changes relatively frequently. He believes that first and foremost, golf should be an enjoyable experience. Always. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids. "What other people may find in poetry or art museums, I find in the flight of a good drive." -Arnold Palmer

12 Comments

12 Comments

  1. Rick

    Sep 15, 2020 at 12:50 am

    Is Kenny Giannini still in business?
    The website link doesn’t go anywhere. Anyway, tried an anser style and was pretty impressed.

  2. Jim

    Jul 7, 2020 at 7:30 pm

    I have a Precision Milled Hogan Apex HT-1 that I bought new and have been using since the early 90’s. Never knew who designed it until now though.

  3. Rick

    Jul 9, 2018 at 4:23 pm

    I have 2 Giannini putters and they are amazing. Better than any Cameron I’ve ever used, and a fair price.

    • the dude

      Jul 9, 2018 at 7:30 pm

      What is so amazing about them?..and why better than any Cameron?

  4. Man

    Jul 9, 2018 at 1:27 am

    Soft scooped? You mean a slot on the sole? Like so many of the same idea out there? lmao

    • ogo

      Jul 9, 2018 at 9:44 am

      Soft Scooped Face is a silly feature because the weight shifted to the heel and toe is insignificant. It’s just marketing to the neurotic.

  5. Harambe

    Jul 8, 2018 at 5:50 pm

    These are spectacular putters. Have had one for 5 years now. Amazing feel, look, balance, milling pattern. Qualtiy craftmanship that blows other putters in that marketplace out of the water.

    • gif

      Jul 9, 2018 at 9:46 am

      I believe you… and I’m gonna buy one… mehbe two !!!!! 😛

  6. Joe

    Jul 8, 2018 at 12:47 pm

    I wish him success and look forward to seeing in person some of his putters. However, a quote in the article is very misplaced, Quote: ” A great amateur golfer uses the putter 36 times. ”

    I am far from a great amateur golfer but if I averaged 36 putts a round would take up bowling. I would think that a Great amateur golfer would be under 30 putts around.

    • ogo

      Jul 8, 2018 at 4:49 pm

      …and the putter design is not the governing factor since most pro and good ams do not buy these vanity putters. They stick with their trusty ol’ putter from 1995… or play the putter brand that sponsors the pro. The market for these putters is goffers who have more money than brain or talent… and want to flaunt their latest toy.

  7. ogo

    Jul 8, 2018 at 11:33 am

    These are the crème de la crème of custom designed putters and for only a pittance… $365 – $550 (grips and covers extra). Only a veteran putter maker can inject that magic into the custom designs and machining to high tolerances for the discriminating golf aficionado.

  8. Walter Mallett

    Jul 8, 2018 at 11:31 am

    The drawing for the free putter was January 31, 2018. WTF?

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

Published

on

PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

Continue Reading

Club Junkie

A putter that I love and hate – Club Junkie Podcast

Published

on

In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

Continue Reading

Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

Published

on

This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending