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Opinion & Analysis

GolfWRX Q&A: Jared Solomon, Co-Founder & CEO Five Iron Golf

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In the not-too-distant past, if you wanted to hit golf balls—or “play golf” in any non-mini-golf sense of the word—you had to go to a golf course or a driving range.

Recently, however, a number of blended golf-entertainment options emerged. Assuredly, GolfWRX Members are familiar with the major players and most have probably stopped into one of the venues. Fewer GolfWRXers, however, outside of the northeastern U.S. will be familiar with New York City-based Five Iron Golf.

After visiting the Fifth Avenue location in Manhattan, however, I felt the expanding enterprise’s story was one that was worth telling. Fortunately, Jared Solomon, Co-Founder & CEO, was kind enough to dive a little deeper into the past, present, and future of Five Iron.

BA: Tell me about the initial Five Iron concept and the opportunity you saw.

JS: Our story begins in early 2015 when I was taking lessons from Mike Doyle in a simulator in the back of a men’s clothing store in midtown Manhattan. As Mike’s lessons demand grew, we started dreaming about an indoor facility where he could teach more lessons and golfers could improve their games—all while flipping standard golf culture on its head and appealing to everyone.

With Mike and me clueless as to how to actually execute this grand idea, our final two co-founders, summer camp friends Nora Dunnan and Katherine Solomon (also my wife) entered the scene. With Nora steering the ship and Katherine navigating us through some early legal storms, Five Iron Golf was launched and open for business in mid-2017.

Since opening, we have been offering serious golfers with an urban lifestyle a convenient spot to practice and play with the data and technology to improve their games. We host Full Swing simulators, Trackman lesson studios, teaching professionals, lessons, leagues, club storage, showers, complimentary top-of-the line clubs and in-house club fitting specialists. Serious golfers also love our non-golf amenities with a full bar, fantastic food menu, games like ping pong, shuffleboard, pool or Golden Tee (depending on the location), widescreen TVs, NFL Sunday Ticket, a regular women’s golf clinic, and much more.

BA: Who frequents Five Iron? What’s the breakdown between hardcore golfers, more casual players, and non-golfers? What’s the scene throughout the day?

JS: Every type of golfer. Throughout the course of the day we see a mix of hardcore golfers, casual golfers and those who have never touched a club before. The best way to break it down is to look at a typical day at Five Iron. Opening at 6 a.m. on weekdays, a wave of hardcore golfers come into practice, take lessons, hit the showers and go to work. The morning crew is mostly filled with our members who, for $260 a month, can play between 6 a.m.-4 p.m., store their bags and use our showers at no extra cost. Around lunchtime, it shifts to a mix of more casual golfers coming in for client meetings and afternoon lessons leading into our busiest time: the evening. Thanks to our leagues, happy hour, and corporate events, if you walk into a Five Iron after 6 p.m. you’ll find every type of golfer.

BA: Breaking this down further, can you tell me about your leagues?

JS: Our golf leagues offer a competitive environment for casual and serious golfers to hangout with friends and make new ones in the city. Played over seven weeks with an eighth week of playoffs, teams of four go head-to-head on Monday and Tuesday nights. The format of play gets trickier as the season goes on, starting out with a scramble to ease all skill levels into playing competitively and ending with a 3-ball best ball in the playoffs. Not to mention, each season features sign-up perks and prizes from brands such as Greyson, Imperial Headwear, Mizuno and J.Lindeberg. And the first place team wins a two-hour open bar event for up to 30 people!

Welcoming free agents to sign up has formed a pretty cool dynamic amongst teams. Men and women who never knew each other before have continued playing together in consecutive seasons and even taken their golf friendship to the next level, playing on-course rounds. One team, made up of four free agents, just won our 2019 Spring Flatiron league in their fourth consecutive season playing together.

BA: Obviously, leagues take place in the evening, but I’d like to paint a broader picture. I see you open early. Who’s coming to Five Iron first thing in the morning?

JS: Five Iron Golf was built by golf addicts for golf addicts. When we built out the space, we added showers and a bag room so our members can use Five Iron like a gym in a way – hitting balls and playing for an hour or so, then showering and heading to work, while storing their clubs with us. Our morning crew is made up of true golf nuts, who are mostly our members and can come every weekday from 6am-4pm for no charge. These members are some of our best brand ambassadors and have truly become friends and playing partners to each other and our staff!

BA: I know you offer club fitting…can you tell me more about that?

JS: We always hated going to driving ranges or even other golf entertainment options that only had beat up, outdated equipment that never seemed to get replaced. In all of our house sets, we offer new Mizuno JPX919 irons and a mixture of the newest hybrids, woods and drivers by the top manufacturers – all free to use with any booking! You also have the option to choose which ball you’d like to play with – we have just about every major brand.

We’ve partnered with Club Champion in our two NYC locations to offer our customers access to customized equipment that is made especially for them by master fitters and builders. Club Champion is available six days a week at both NYC locations for everything from a putter regrip to a whole custom bag fitting. The way our two businesses align it is a naturally symbiotic relationship with 5i and Club Champion under one roof.

BA: Can you discuss membership options? Is there a way for a golfer to walk in off the street and log some simulator time…à la a bowling alley?

JS: Anyone and everyone can walk into a 5i and (availability permitting) be hitting balls in minutes; there are no membership requirements. We pride ourselves on being a welcoming and inclusive golfing experience.

That being said, in order to cater to our dedicated regulars we created what we like to call a “too-good-to-be-true” membership package. For $260 a month our members get unlimited off-peak sim rentals, bag storage, and a 20% discount on peak rentals, lessons, and at the bar. We’ve also recently introduced spousal add-on memberships at only $100 a month to encourage more families to take advantage of our membership program.

BA: Any other offerings you’d like WRXers to know about…?

JS: A few for sure! We have some of the top teachers in the area who supplement lessons with technology to make the Five Iron lesson experience more helpful than normal outdoor ranges. In addition to getting accurate ball and spin data from our Full Swing simulators, we use tools like Trackman, Body Track, and several video analysis apps. These allow players of any skill level to learn why their shots do what they do and to come up with a customized improvement plan that can be monitored over time.

Also, women in golf! We are passionate about helping women feel comfortable learning the game in a friendly and convenient setting. Our women’s golf clinic, Sip & Swing, runs on a monthly basis through the fall and spring providing group instruction, an open bar, food and prizes. Each event is led by our female golf professionals, creating an inviting environment for women to network and make new friends while working on their game.

We’ve also partnered with Grueter Golf to strengthen our mission and support theirs: “getting girls on greens since 2016.” During the fall and winter they host a monthly group clinic, Weekend Warmup, at Five Iron, featuring instruction from our PGA professionals, drinks and prizes. Pairing their Five Iron clinics with on-course spring and summer events, Grueter Golf has done an incredible job breaking down barriers to the golf world and creating a welcoming environment for all women.

BA: I assume the adult beverages flow during league play and corporate events, but what food and drink do you offer beyond said libations?

JS: As one of our members called our food “laughably good for a golf place,” we pride ourselves on having a great menu. Our head chef, Maria Martinez, has developed a creative and innovative selection. With flatbreads, sliders, veggie wraps and a quinoa-kale salad, you’re able to pick a meal that is not only delicious but also suits your mood.

BA: Anything that has pleasantly surprised you?

JS: The strength of community. We started with a membership offering that was supposed to be a too-good-to-be-true deal allowing players to have unlimited hitting time in our off peak hours (6 a.m.-4 p.m.). Two years in, our members have become some of our best brand ambassadors. They play in our leagues, rep our swag on the course, and bring their company events here. Building something that others have come to love as a sanctuary and a reprieve from their busy day has been incredibly important to our growth and a very pleasant surprise.

BA: Have you learned anything new about golfers?

JS: We see a ton of players come through who have never touched a club, let alone played on a real course. There can be a stigma in the game where people assume they need to be better than they are to play golf. The truth is, most people aren’t that great, and we are OK embracing that and getting new golfers to let their guards down. There is plenty to learn, but our stance is that playing golf really isn’t that hard. Anyone can enjoy the game, especially when you’re in a simulator where you don’t have to worry about losing any balls, dealing with bad lies, or having a group or ranger tell you to go faster. The rules and etiquette people have anxiety over are non-existent here. Wear what you want, play music, use our clubs, and in general relax and enjoy hitting balls! Also, plenty of people who stopped playing when they moved into the city started to pick up the game again because of the ease of access. When you come to 5i it’s easy to get bitten by the golf bug.

BA: Tell me about the newest locations. You have the two locations in NYC…what’s the plan beyond that?

JS: With our two locations in Manhattan and three on the way in Baltimore, Philadelphia, and Chicago, our goal remains the same across the board: make golf more accessible and less intimidating for everyone. We prioritize a superior customer experience over everything else on a daily basis and plan to bring that to each location. That being said, building a strong team and empowering all of our staff to take ownership and make decisions is critical to our long-term success.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

4 Comments

4 Comments

  1. Pingback: GolfWRX Q&A: Catching up with Jared Solomon of Five Iron Golf – GolfWRX

  2. Ricardo Cipicchio

    Oct 10, 2021 at 10:48 pm

    I was disappointed with my experience at fiveiron

  3. JP

    Sep 26, 2019 at 2:55 pm

    Ben Alberstadt reminds me of the guy from the B-52 rock band

    • Nihonsei

      Sep 28, 2019 at 6:53 pm

      Bang Bang Bang Par the 4 Baby, Bang Bang!

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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