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Opinion & Analysis

The differences between good and bad club fitters—and they’re not what you think

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Club fitting is still a highly debated topic, with many golfers continuing to believe they’re just not good enough to be fit. That couldn’t be further from the truth, but it’s a topic for another day.

Once you have decided to invest in your game and equipment, however, the next step is figuring out where to get fit, and working with a fitter.  You see, unlike professionals in other industries, club fitting “certification” is still a little like the wild west. While there are certification courses and lesson modules from OEMs on how to fit their specific equipment, from company to company, there is still some slight variance in philosophy.

Then there are agnostic fitting facilities that work with a curated equipment matrix from a number of manufacturers. Some have multiple locations all over the country and others might only have a few smaller centralized locations in a particular city. In some cases, you might even be able to find single-person operations.

So how do you separate the good from the bad? This is the million-dollar question for golfers looking to get fit. Unless you have experience going through a fitting before or have a base knowledge about fitting, it can feel like an intimidating process. This guide is built to help you ask the right questions and pay attention to the right things to make sure you are getting the most out of your fitting.

The signs of a great fitter

  • Launch monitor experience: Having some type of launch monitor certification isn’t a requirement but being able to properly understand the interpret parameters is! A good fitter should be able to explain the parameters they are using to help get the right clubs and understand how to tweak specs to help you get optimized. The exact labeling may vary depending on the type of launch monitor but they all mostly provide the same information….Here is an example of what a fitter should be looking for in an iron fitting: “The most important parameter in an iron fitting” 
  • Communication skills: Being able to explain why and how changes are being made is a telltale sign your fitter is knowledgeable—it should feel like you are learning something along the way. Remember, communication is a two-way street so also being a good listener is another sign your working with a good fitter.
  • Transparency: This involves things like talking about price, budgets, any brand preferences from the start. This prevents getting handed something out of your price range and wasting swings during your fit.
  • A focus on better: Whether it be hitting it further and straighter with your driver or hitting more greens, the fitting should be goal-orientated. This means looking at all kinds of variables to make sure what you are getting is actually better than your current clubs. Having a driver you hit 10 yards farther isn’t helpful if you don’t know where it’s going….A great fitter that knows their stuff should quickly be able to narrow down potential options to 4-5 and then work towards optimizing from there.
  • Honesty and respect: These are so obvious, I shouldn’t even have to put it on the list. I want to see these traits from anybody in a sales position when working with customers that are looking to them for knowledge and information…If you as the golfer is only seeing marginal gains from a new product or an upgrade option, you should be told that and given the proper information to make an informed decision. The great fitters, and I’ve worked with a lot of them, will be quick to tell a golfer, “I don’t think we’re going to beat (X) club today, maybe we should look at another part of your bag where you struggle.” This kind of interaction builds trust and in the end results in happy golfers and respected fitters.

The signs of a bad fitter

  • Pushing an agenda: This can come in all kinds of shapes and sizes. Whether it be a particular affinity towards certain brands of clubs or even shafts. If you talk to players that have all been to the same fitter and their swings and skill levels vary yet the clubs or brands of shafts they end up with (from a brand agnostic facility) seem to be eerily similar it might be time to ask questions.
  • Poor communications: As you are going through the fitting process and warming up you should feel like you’re being interviewed as a way to collect data and help solve problems in your game. This process helps create a baseline of information for your fitter. If you are not experiencing that, or your fitter isn’t explaining or answering your questions directly, then there is a serious communication problem, or it could show lack of knowledge depth when it comes to their ability.
  • Lack of transparency: If you feel like you’re not getting answers to straightforward questions or a fitter tells you “not to worry about it” then that is a big no-no from me.
    Side note: It is my opinion that golfers should pay for fittings, and in a way consider it a knowledge-gathering session. Of course, the end goal for the golfer is to find newer better fitting clubs, and for the fitter to sell you them (let’s be real here), but you should never feel the information is not being shared openly.
  • Pressure sales tactics: It exists in every industry, I get it, but if you pay for your fitting you are paying for information, use it to your advantage. You shouldn’t feel pressured to buy, and it’s always OK to seek out a knowledgeable second opinion (knowledgeable being a very key word in that sentence!).  If you are getting the hard sell or any combination of the traits above, there is a good chance you’re not working with the right fitter for you.

Final thoughts

Great fitters with great reputations and proper knowledge have long lists, even waiting lists, of golfers waiting to see them. The biggest sign of a great fitter is a long list of repeat customers.

Golf is a game that can be played for an entire lifetime, and just like with teachers and swing coaches, the good ones are in it for the long haul to help you play better and build a rapport—not just sell you the latest and greatest (although we all like new toys—myself included) because they can make a few bucks.

Trust your gut, and ask questions!

 

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

29 Comments

29 Comments

  1. emncaity

    Feb 9, 2021 at 2:15 am

    “orientated”

    [giggle]

    But here’s a question, and I don’t understand why it’s not asked more often: Why don’t people simply get educated about what length and lie should be for their own measurements, what kind of spin rates you’re looking for on various clubs, and what tends to produce those optimal rates (and dispersions too)? It’s not exactly rocket science. A few hours will do wonders. Why don’t people simply do that, follow a reliable fitting chart for loft and lie (and adjust from there), just buy some time on Trackman or other analyzer, and do the numbers for themselves?

  2. phizzy

    Sep 25, 2020 at 6:29 pm

    I have been fit numerous times over the years starting in 2008. First fitter I went to didn’t give me the opportunity to hear my input and kept pushing certain club heads and shafts. He did play on the PGA for less than a full season as he claimed(did my research),so I thought he was credible. Boy was I wrong. He fit me into a super tri with fubuki alpha 60x and it would balloon on me with too much spin. Less than a year later I found another fitter and have been giving my business to him ever since. He was always asking for my input and never pushed products. He would give me the info from his trackman and would recommend what would best suit me. Recently, I did a driver fitting with him and walked away with a SIM Max with Ventus Black 7x tipped one inch at 45 inches. Hitting 320 total yard bombs with minimal dispersion and am very happy. A good club fitter is essential to maximizing your time out on the course.

  3. SteveT

    Sep 2, 2020 at 10:59 am

    Any iron fitting I’ve experienced, either for myself or a friend, always involves using the demo 6/7 iron from any set, and this involves those often on the overrated “Top 100 Fitters List” With all this talk about proper fitting, I doubt the typical customer ever reaps the benefits of things like set gapping. I do believe a real fitting is only experienced by those privileged enough to visit an OEM performance center or similar facility.

  4. Speedy

    Aug 30, 2020 at 4:47 pm

    “The biggest sign of a great fitter is a long list of repeat customers.”

    I don’t think so.

  5. BG

    Aug 19, 2020 at 2:12 pm

    Everyone and their dog is a fitter these days; finding a good one is indeed a challenge. What’s even more frustrating is when the custom clubs you order do not come back to the specifications for which you were fit. Frustrating when you are expecting D4, and everything comes back D2.5. I’ve struggled with OEM’s, and custom builders alike. It’s a big ball of mess out there if you ask me.

  6. Joe Beau

    Aug 18, 2020 at 10:04 am

    Ok. How about providing us with a list of some qualified fitters? I haven’t heard of 1 within 100 miles of me.

  7. Alistair Harper

    Aug 17, 2020 at 3:11 pm

    I’ve been fortunate to have as a best friend, one of the top fitters in the industry, Larry Bobka who has fit my clubs for decades and it makes a WORLD of difference. Over the years Larry has put people like Tiger, Phil, Adam and hundreds more pros into the best set-ups for their game. Cannot overestimate the value of a quality club fitting by a great fitter.

  8. Peter

    Aug 14, 2020 at 11:30 pm

    Upgrading after 20 years, I had my heart set on some WS irons. Got measured and hit some balls. It turned out that I wasn’t up to standard for the ‘player irons’ I was hoping for. I was given 6 iclubs from different manufacturers to hit with the instruction of not looking at the names on the iron. Found my preference and walked away with a set of i200s. After 3 years, still enjoy hitting them everyday

  9. Jack Wullkotte

    Aug 14, 2020 at 3:13 pm

    How come you did’t print my response to your article about club fitters?

  10. joro

    Aug 14, 2020 at 12:46 pm

    Being a teacher and fitter myself I think about 10% of the “Fitters” are really Qualified to do a proper and good fitting. Most are guys that are given the job because they are apprentices or just a good player. As a former club maker for a Major manufacturer
    and making clubs for Tour Players what they need in way of shafts, grips, lie angle, and balance, which is something that most Club Fitters overlook, the small but important stuff.

    I have known my own specs for years but even so when I went to a Major Club manufaturer for a fitting as a staff member the guy who fit me who was supposed to be one of their best fitters said to me forget the past, you are over 60 so you need to go to SR. flex and lighter. I was playing stiff and heavier at the time and very well at the time. So he fit me and sent me off with 2 sets of “Expertly fitted” clubs. They were awful!!!! So I rebuilt them to my specs and they were great. That was one of the top fitters at the fitting range. Soooo, take it as you may, and never have a fitting indoors, you have see the full flight of the ball to determine what you really need.

  11. Leftshot

    Aug 14, 2020 at 11:13 am

    A few things missing. How comprehensive is the fitting? Are you fit for length,lie angle, swing weigh, other shaft and head characteristics, or just offered two shafts one with an R stamped on it and one with an S. The fitting should be done with YOUR ball of choice.

  12. Kevin Coombs, PGA

    Aug 14, 2020 at 12:08 am

    Properly fitted golf clubs reward and encourage the proper motion and give correct feedback for incorrect motion.

  13. DW

    Aug 13, 2020 at 6:40 pm

    Can’t help but notice that the covering picture is indeed the fitting studio of the one and only TXG at Toronto…

  14. Randy

    Aug 13, 2020 at 11:19 am

    FIRST TAKE SOME LESSONS!
    It don’t mean a thing if you don’t have a swing.

  15. JJ

    Aug 13, 2020 at 10:09 am

    Good fitter fits you for club length…bad fitter doesn’t. How many friends I have that got “fitted” but they never got fit for club length…especially in a driver fitting. I’ll just take my money and get lessons.

  16. JThunder

    Aug 13, 2020 at 1:02 am

    “Experience, communication skills, transparency, a focus on better, honesty and respect”
    “pushing an agenda, poor communication, lack of transparency, pressure sales tactics”

    Not just a list of good/bad for golf clubfitters, is it?

    Finding a good club fitter is similar to finding a good teaching pro. Some are objectively better than others; also important is finding the “right one for you”.

    You may have to try a couple before you find a good fit – if you’re serious about getting fit, think of it like a test drive or a serious medical condition; you likely won’t stop at one opinion. And once you find that fitter, stick with them. Just like a good doctor, understanding your patient can be as important as understanding the medicine.

    You can tinker on your own – but a really good clubfitter will gain more knowledge in a week that you will in a year, and it will be a costly year. You can also use WebMD to diagnose your own medical conditions.

  17. Karsten's Ghost

    Aug 12, 2020 at 5:47 pm

    For most people, your indoor swing is not your outdoor swing. Your turf interaction is not your plastic turf interaction.

    Hitting mats hide lie angle issues, promote loft, and bad balls promote spin. Cheap balls are not true flight…

    If a fitter starts with bad data, they will fit you to that bad data. It doesn’t mean they’re not trying, but unless they can accurately account for variances (v unlikely), you’ll get fitting data to be a fantastic driving range king.

    The worst part is you’ll go back to the range, everything will seem fine, and you’ll continue to guess at what you’re doing wrong on-course.

    • Doug

      Aug 14, 2020 at 10:33 am

      “Your indoor swing is not your outdoor swing?” Pure nonsense.

      I would submit that ideally an outdoor fitting is preferable to an indoor fitting only because of visual ball flight confirmation against computer generated flight info. But an indoor fitting is completely acceptable.

  18. juststeve

    Aug 12, 2020 at 3:53 pm

    I’m wondering if there is an objective standard by which to judge a fitter or the correctness of the particular fit recommended?

  19. TacklingDummy

    Aug 12, 2020 at 3:01 pm

    There is a couple of metrics that I don’t think get fit well by many fitters is shaft torque and clubhead shape for drivers. A good club fitter will fit torque well based on the swing, strength/weakness, the launch numbers, etc. Well fitted torque to a swing can improve accuracy a lot without much sacrifice in distance.

    Also, clubhead shape can have a substantial effect ball flight, controlling the face, and accuracy because of the different weighting. I think really good fitters know to fit a driver head shape and weighting that will fit a players swing. If a player has more/less face rotation in the swing and swing plane. Much like weighting of putters and the stroke (more face rotation-more toe hang, less face rotation-more face balanced putter).

    Many golf fitters of course want to sell product. I get that. However, the not so good ones I have been to really try to keep you focusing on the the best shot you hit, rather than the best groupings. Most manufacturers do the same because they push distance more than accuracy. Personally, I want the driver that give me a tighter dispersion without too much loss in distance, not the driver I hit 15 yards longer on 1/10 and had 3/10 off the map.

    While many good players can adapt to a driver, it is best to get one fit well to adapt the driver to the swing.

  20. A. Commoner

    Aug 12, 2020 at 2:25 pm

    Please!! Proof reader needed.

  21. SV

    Aug 12, 2020 at 1:55 pm

    Based on my experience a couple of years ago, there were a number of things missing. This was with a national fitting company. It seemed like a science experiment, try this, try that with no explanation. He kept emphasizing 1 or 2 mile per hour ball speed and better smash factor. The recommended driver didn’t carry as far and total distance was the same as my 6 year old driver. This was with a $200 upgrade shaft. Needless to say, I didn’t buy a new $800 driver.
    Fitting may be recommended, but based on my experience, I can go to a big box store and experiment on my own. My preference would be to try at an outdoor range, either golf course or driving range, where you can actually see what is happening. Hopefully they would have a launch monitor, but I don’t think it is necessary.

    • Stephen Hodge

      Aug 12, 2020 at 2:45 pm

      Seeing ball flight at a driving range means nothing. You’re hitting a driving range golf ball that has probably seen thousands of hits in its lifetime. You’re also hitting outside with variables, like wind and temperature. You are subconsciously making adjustments to your swing to see the ball flight you like. The ball flight you see on the range with range balls is never the flight you see on the course with premium golf balls. Your experience with the fitting you had should not cancel out the other fitters around you or in other areas.

      • tom

        Aug 12, 2020 at 3:05 pm

        Gotta be outside.. wh said anything about range balls? A GODD fitter will use pro v1s or a comparable ball. Mats are forgiving. Turf interaction is one the most important things when getting fit for irons.

        • JJ

          Aug 13, 2020 at 10:11 am

          Goes to range and gets fitted…swings out of shoes about 40 times and gets fitted for the club that makes the fitter the most money.

        • DW

          Aug 13, 2020 at 6:37 pm

          Unfortunately the combo of outdoor and premium ball fitter is not that common. One can argue that indoor fitting while using one’s own ball may be a good “compromise”

  22. Michele

    Aug 12, 2020 at 1:54 pm

    Where in Westchester ny or lower ct is a good club fitter

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being realistic opportunities. Later, when I tested the “80%” idea with a radar, it wasn’t 80% at all. For me, and for most golfers I’ve tested, it was more like going above 92 to 96% of max before full swing control started to noticeably drop off.
If you want more distance, there are swing technique changes that can help. See my author profile for previous articles. Technical changes can be dangerous to play with, though. A lot of golfers want consistency too, and it can be disruptive when you constantly change swing thoughts and mechanics.

The low hanging fruit is usually custom fitting, as mentioned above.

From there, if you have a big banana ball swing that’s fairly reliable but you just need more distance, consider swing speed training at Swing Man Golf. If you’re starting from zero, the first level program using driver swings, a radar to measure speed, and simple resistance bands can move the needle quickly to the tune of 12 to 16 mph and 30 to 40 yards, plus what you gain on iron distance as well.

Strategy matters too. For a golfer shooting in the 90 to 100 range, I’ll share a demo I’ve done when golfers have hired me for their golf vacations. I’d play at average golfer speeds and distances, hitting a smooth hybrid off the tee, maybe 190 yards. I wouldn’t aim at the fairway. Instead I’d aim between the biggest trouble, like the center of the tree line. Then I’d cruise a 6-iron about 160 to a safer area short of greenside bunkers or other major trouble. From there it might be a wedge or a simple pitch, depending on hole length. Go middle unless you are almost 100% confident you will keep it on the green by aiming closer. Then it’s a lag putt for par, followed by a tap-in.

It’s not flashy, but if you want to break 90 or 100 more regularly, something that keeps you out of big trouble like this can be super effective.

This is also where a playing lesson can help. If a coach tells you what to do and where to aim, you’d be surprised at how many shots can get dropped just having the coach be your decision maker until you get the hang of it. In some of those cases, you don’t even need to make much if any technical changes. You might already be there with a playable swing. It could just be better decision making that gets you around the course with a lower score.

Okay, I hope something here was useful for you.

Thanks for being with me all these years, and I wish you and your game the best.

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