Opinion & Analysis
The differences between good and bad club fitters—and they’re not what you think
Club fitting is still a highly debated topic, with many golfers continuing to believe they’re just not good enough to be fit. That couldn’t be further from the truth, but it’s a topic for another day.
Once you have decided to invest in your game and equipment, however, the next step is figuring out where to get fit, and working with a fitter. You see, unlike professionals in other industries, club fitting “certification” is still a little like the wild west. While there are certification courses and lesson modules from OEMs on how to fit their specific equipment, from company to company, there is still some slight variance in philosophy.
Then there are agnostic fitting facilities that work with a curated equipment matrix from a number of manufacturers. Some have multiple locations all over the country and others might only have a few smaller centralized locations in a particular city. In some cases, you might even be able to find single-person operations.
So how do you separate the good from the bad? This is the million-dollar question for golfers looking to get fit. Unless you have experience going through a fitting before or have a base knowledge about fitting, it can feel like an intimidating process. This guide is built to help you ask the right questions and pay attention to the right things to make sure you are getting the most out of your fitting.
The signs of a great fitter
- Launch monitor experience: Having some type of launch monitor certification isn’t a requirement but being able to properly understand the interpret parameters is! A good fitter should be able to explain the parameters they are using to help get the right clubs and understand how to tweak specs to help you get optimized. The exact labeling may vary depending on the type of launch monitor but they all mostly provide the same information….Here is an example of what a fitter should be looking for in an iron fitting: “The most important parameter in an iron fitting”
- Communication skills: Being able to explain why and how changes are being made is a telltale sign your fitter is knowledgeable—it should feel like you are learning something along the way. Remember, communication is a two-way street so also being a good listener is another sign your working with a good fitter.
- Transparency: This involves things like talking about price, budgets, any brand preferences from the start. This prevents getting handed something out of your price range and wasting swings during your fit.
- A focus on better: Whether it be hitting it further and straighter with your driver or hitting more greens, the fitting should be goal-orientated. This means looking at all kinds of variables to make sure what you are getting is actually better than your current clubs. Having a driver you hit 10 yards farther isn’t helpful if you don’t know where it’s going….A great fitter that knows their stuff should quickly be able to narrow down potential options to 4-5 and then work towards optimizing from there.
- Honesty and respect: These are so obvious, I shouldn’t even have to put it on the list. I want to see these traits from anybody in a sales position when working with customers that are looking to them for knowledge and information…If you as the golfer is only seeing marginal gains from a new product or an upgrade option, you should be told that and given the proper information to make an informed decision. The great fitters, and I’ve worked with a lot of them, will be quick to tell a golfer, “I don’t think we’re going to beat (X) club today, maybe we should look at another part of your bag where you struggle.” This kind of interaction builds trust and in the end results in happy golfers and respected fitters.
The signs of a bad fitter
- Pushing an agenda: This can come in all kinds of shapes and sizes. Whether it be a particular affinity towards certain brands of clubs or even shafts. If you talk to players that have all been to the same fitter and their swings and skill levels vary yet the clubs or brands of shafts they end up with (from a brand agnostic facility) seem to be eerily similar it might be time to ask questions.
- Poor communications: As you are going through the fitting process and warming up you should feel like you’re being interviewed as a way to collect data and help solve problems in your game. This process helps create a baseline of information for your fitter. If you are not experiencing that, or your fitter isn’t explaining or answering your questions directly, then there is a serious communication problem, or it could show lack of knowledge depth when it comes to their ability.
- Lack of transparency: If you feel like you’re not getting answers to straightforward questions or a fitter tells you “not to worry about it” then that is a big no-no from me.
Side note: It is my opinion that golfers should pay for fittings, and in a way consider it a knowledge-gathering session. Of course, the end goal for the golfer is to find newer better fitting clubs, and for the fitter to sell you them (let’s be real here), but you should never feel the information is not being shared openly. - Pressure sales tactics: It exists in every industry, I get it, but if you pay for your fitting you are paying for information, use it to your advantage. You shouldn’t feel pressured to buy, and it’s always OK to seek out a knowledgeable second opinion (knowledgeable being a very key word in that sentence!). If you are getting the hard sell or any combination of the traits above, there is a good chance you’re not working with the right fitter for you.
Final thoughts
Great fitters with great reputations and proper knowledge have long lists, even waiting lists, of golfers waiting to see them. The biggest sign of a great fitter is a long list of repeat customers.
Golf is a game that can be played for an entire lifetime, and just like with teachers and swing coaches, the good ones are in it for the long haul to help you play better and build a rapport—not just sell you the latest and greatest (although we all like new toys—myself included) because they can make a few bucks.
Trust your gut, and ask questions!
As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!
Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.
Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.
One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?
Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.
Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.
Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”
For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…
Different strokes in the game of golf, in my humble opinion.
Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…
That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.
Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.
@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic
Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!
Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.
View this post on Instagram
“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”
Ironically — or perhaps perfectly — he went on to win the claret jug.
That question — what’s the point of winning? — cuts straight to the heart of the human journey.
As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.
I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.
One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.
The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.
If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.
Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.
As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.
It’s a necessary stage, but often a turbulent and unfulfilling one.
David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.
In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:
“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”
Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”
Eventually, though, something shifts.
We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.
Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.
Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.
Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.
So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.
I see someone evolving.
He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.
It’s about awakening and evolving to something more than winning could ever promise.
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emncaity
Feb 9, 2021 at 2:15 am
“orientated”
[giggle]
But here’s a question, and I don’t understand why it’s not asked more often: Why don’t people simply get educated about what length and lie should be for their own measurements, what kind of spin rates you’re looking for on various clubs, and what tends to produce those optimal rates (and dispersions too)? It’s not exactly rocket science. A few hours will do wonders. Why don’t people simply do that, follow a reliable fitting chart for loft and lie (and adjust from there), just buy some time on Trackman or other analyzer, and do the numbers for themselves?
phizzy
Sep 25, 2020 at 6:29 pm
I have been fit numerous times over the years starting in 2008. First fitter I went to didn’t give me the opportunity to hear my input and kept pushing certain club heads and shafts. He did play on the PGA for less than a full season as he claimed(did my research),so I thought he was credible. Boy was I wrong. He fit me into a super tri with fubuki alpha 60x and it would balloon on me with too much spin. Less than a year later I found another fitter and have been giving my business to him ever since. He was always asking for my input and never pushed products. He would give me the info from his trackman and would recommend what would best suit me. Recently, I did a driver fitting with him and walked away with a SIM Max with Ventus Black 7x tipped one inch at 45 inches. Hitting 320 total yard bombs with minimal dispersion and am very happy. A good club fitter is essential to maximizing your time out on the course.
SteveT
Sep 2, 2020 at 10:59 am
Any iron fitting I’ve experienced, either for myself or a friend, always involves using the demo 6/7 iron from any set, and this involves those often on the overrated “Top 100 Fitters List” With all this talk about proper fitting, I doubt the typical customer ever reaps the benefits of things like set gapping. I do believe a real fitting is only experienced by those privileged enough to visit an OEM performance center or similar facility.
Speedy
Aug 30, 2020 at 4:47 pm
“The biggest sign of a great fitter is a long list of repeat customers.”
I don’t think so.
BG
Aug 19, 2020 at 2:12 pm
Everyone and their dog is a fitter these days; finding a good one is indeed a challenge. What’s even more frustrating is when the custom clubs you order do not come back to the specifications for which you were fit. Frustrating when you are expecting D4, and everything comes back D2.5. I’ve struggled with OEM’s, and custom builders alike. It’s a big ball of mess out there if you ask me.
Joe Beau
Aug 18, 2020 at 10:04 am
Ok. How about providing us with a list of some qualified fitters? I haven’t heard of 1 within 100 miles of me.
Alistair Harper
Aug 17, 2020 at 3:11 pm
I’ve been fortunate to have as a best friend, one of the top fitters in the industry, Larry Bobka who has fit my clubs for decades and it makes a WORLD of difference. Over the years Larry has put people like Tiger, Phil, Adam and hundreds more pros into the best set-ups for their game. Cannot overestimate the value of a quality club fitting by a great fitter.
Peter
Aug 14, 2020 at 11:30 pm
Upgrading after 20 years, I had my heart set on some WS irons. Got measured and hit some balls. It turned out that I wasn’t up to standard for the ‘player irons’ I was hoping for. I was given 6 iclubs from different manufacturers to hit with the instruction of not looking at the names on the iron. Found my preference and walked away with a set of i200s. After 3 years, still enjoy hitting them everyday
Jack Wullkotte
Aug 14, 2020 at 3:13 pm
How come you did’t print my response to your article about club fitters?
joro
Aug 14, 2020 at 5:53 pm
That happens a lot.
joro
Aug 14, 2020 at 12:46 pm
Being a teacher and fitter myself I think about 10% of the “Fitters” are really Qualified to do a proper and good fitting. Most are guys that are given the job because they are apprentices or just a good player. As a former club maker for a Major manufacturer
and making clubs for Tour Players what they need in way of shafts, grips, lie angle, and balance, which is something that most Club Fitters overlook, the small but important stuff.
I have known my own specs for years but even so when I went to a Major Club manufaturer for a fitting as a staff member the guy who fit me who was supposed to be one of their best fitters said to me forget the past, you are over 60 so you need to go to SR. flex and lighter. I was playing stiff and heavier at the time and very well at the time. So he fit me and sent me off with 2 sets of “Expertly fitted” clubs. They were awful!!!! So I rebuilt them to my specs and they were great. That was one of the top fitters at the fitting range. Soooo, take it as you may, and never have a fitting indoors, you have see the full flight of the ball to determine what you really need.
Leftshot
Aug 14, 2020 at 11:13 am
A few things missing. How comprehensive is the fitting? Are you fit for length,lie angle, swing weigh, other shaft and head characteristics, or just offered two shafts one with an R stamped on it and one with an S. The fitting should be done with YOUR ball of choice.
Kevin Coombs, PGA
Aug 14, 2020 at 12:08 am
Properly fitted golf clubs reward and encourage the proper motion and give correct feedback for incorrect motion.
DW
Aug 13, 2020 at 6:40 pm
Can’t help but notice that the covering picture is indeed the fitting studio of the one and only TXG at Toronto…
Randy
Aug 13, 2020 at 11:19 am
FIRST TAKE SOME LESSONS!
It don’t mean a thing if you don’t have a swing.
JJ
Aug 13, 2020 at 10:09 am
Good fitter fits you for club length…bad fitter doesn’t. How many friends I have that got “fitted” but they never got fit for club length…especially in a driver fitting. I’ll just take my money and get lessons.
JThunder
Aug 13, 2020 at 1:02 am
“Experience, communication skills, transparency, a focus on better, honesty and respect”
“pushing an agenda, poor communication, lack of transparency, pressure sales tactics”
Not just a list of good/bad for golf clubfitters, is it?
Finding a good club fitter is similar to finding a good teaching pro. Some are objectively better than others; also important is finding the “right one for you”.
You may have to try a couple before you find a good fit – if you’re serious about getting fit, think of it like a test drive or a serious medical condition; you likely won’t stop at one opinion. And once you find that fitter, stick with them. Just like a good doctor, understanding your patient can be as important as understanding the medicine.
You can tinker on your own – but a really good clubfitter will gain more knowledge in a week that you will in a year, and it will be a costly year. You can also use WebMD to diagnose your own medical conditions.
Karsten's Ghost
Aug 12, 2020 at 5:47 pm
For most people, your indoor swing is not your outdoor swing. Your turf interaction is not your plastic turf interaction.
Hitting mats hide lie angle issues, promote loft, and bad balls promote spin. Cheap balls are not true flight…
If a fitter starts with bad data, they will fit you to that bad data. It doesn’t mean they’re not trying, but unless they can accurately account for variances (v unlikely), you’ll get fitting data to be a fantastic driving range king.
The worst part is you’ll go back to the range, everything will seem fine, and you’ll continue to guess at what you’re doing wrong on-course.
Doug
Aug 14, 2020 at 10:33 am
“Your indoor swing is not your outdoor swing?” Pure nonsense.
I would submit that ideally an outdoor fitting is preferable to an indoor fitting only because of visual ball flight confirmation against computer generated flight info. But an indoor fitting is completely acceptable.
juststeve
Aug 12, 2020 at 3:53 pm
I’m wondering if there is an objective standard by which to judge a fitter or the correctness of the particular fit recommended?
TacklingDummy
Aug 12, 2020 at 3:01 pm
There is a couple of metrics that I don’t think get fit well by many fitters is shaft torque and clubhead shape for drivers. A good club fitter will fit torque well based on the swing, strength/weakness, the launch numbers, etc. Well fitted torque to a swing can improve accuracy a lot without much sacrifice in distance.
Also, clubhead shape can have a substantial effect ball flight, controlling the face, and accuracy because of the different weighting. I think really good fitters know to fit a driver head shape and weighting that will fit a players swing. If a player has more/less face rotation in the swing and swing plane. Much like weighting of putters and the stroke (more face rotation-more toe hang, less face rotation-more face balanced putter).
Many golf fitters of course want to sell product. I get that. However, the not so good ones I have been to really try to keep you focusing on the the best shot you hit, rather than the best groupings. Most manufacturers do the same because they push distance more than accuracy. Personally, I want the driver that give me a tighter dispersion without too much loss in distance, not the driver I hit 15 yards longer on 1/10 and had 3/10 off the map.
While many good players can adapt to a driver, it is best to get one fit well to adapt the driver to the swing.
A. Commoner
Aug 12, 2020 at 2:25 pm
Please!! Proof reader needed.
SV
Aug 12, 2020 at 1:55 pm
Based on my experience a couple of years ago, there were a number of things missing. This was with a national fitting company. It seemed like a science experiment, try this, try that with no explanation. He kept emphasizing 1 or 2 mile per hour ball speed and better smash factor. The recommended driver didn’t carry as far and total distance was the same as my 6 year old driver. This was with a $200 upgrade shaft. Needless to say, I didn’t buy a new $800 driver.
Fitting may be recommended, but based on my experience, I can go to a big box store and experiment on my own. My preference would be to try at an outdoor range, either golf course or driving range, where you can actually see what is happening. Hopefully they would have a launch monitor, but I don’t think it is necessary.
Stephen Hodge
Aug 12, 2020 at 2:45 pm
Seeing ball flight at a driving range means nothing. You’re hitting a driving range golf ball that has probably seen thousands of hits in its lifetime. You’re also hitting outside with variables, like wind and temperature. You are subconsciously making adjustments to your swing to see the ball flight you like. The ball flight you see on the range with range balls is never the flight you see on the course with premium golf balls. Your experience with the fitting you had should not cancel out the other fitters around you or in other areas.
tom
Aug 12, 2020 at 3:05 pm
Gotta be outside.. wh said anything about range balls? A GODD fitter will use pro v1s or a comparable ball. Mats are forgiving. Turf interaction is one the most important things when getting fit for irons.
JJ
Aug 13, 2020 at 10:11 am
Goes to range and gets fitted…swings out of shoes about 40 times and gets fitted for the club that makes the fitter the most money.
DW
Aug 13, 2020 at 6:37 pm
Unfortunately the combo of outdoor and premium ball fitter is not that common. One can argue that indoor fitting while using one’s own ball may be a good “compromise”
Michele
Aug 12, 2020 at 1:54 pm
Where in Westchester ny or lower ct is a good club fitter
Eric
Aug 19, 2020 at 8:46 am
How much the player improves