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Ben Hogan Golf Equipment Company closes down after pandemic struggles

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Ben Hogan Golf Equipment Company has confirmed that the business is no longer active after closing its doors last Friday, July 22, 2022.

The company enjoyed a re-inception in 2017, which included its majority shareholder and Manager of the Board for the BHGEC, Ex Works Capital, LLC, acting as the company’s primary source of funding.

However, according to BHGEQ’s CEO and President Scott White, after their investment portfolio was negatively impacted by the COVID-19 pandemic, the shareholder ceased providing financial support to BHGEC in late 2020.

In an email to GolfWRX, White stated:

“I am very proud of what we accomplished at the Company over the last few years. We had a great team and produced some excellent products that we think would have made Mr. Hogan proud. We were simply underfunded and couldn’t pursue a lot of the more expensive initiatives that would have accelerated our growth.”

Per White, after understanding that they could not provide the capital to the BHGEC to fuel continued growth, ExWorks Capital began a sales process (managed by Chiron Financial Investment Bank) in mid-2021 to identify new investors and/or sources of funding. This process was mostly unsuccessful for several reasons, and ExWorks Financial filed for Chapter 11 bankruptcy protection in March 2022.

Despite this, White added that BHGEC was mostly self-sufficient in 2021 and enjoyed its best year ever since pivoting to its DTC business model in 2017. Per White, the average revenue growth rate (2017 – 2022) was over 46.3%, while the company was break even at an operating level in 2021 and would have achieved (and surpassed) profitability targets if not for supply and financial constraints.

The website is still currently operating but features a banner noting that it is “unable to process orders.” While the company closed last Friday, White revealed in the email that he hoped it wouldn’t be permanent but added that it might well be.

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27 Comments

27 Comments

  1. Ph

    Jul 28, 2022 at 8:12 pm

    To be growing nicely and breaking even in the super popular golf industry in mid 2021, the period we will all look back on as the easiest funding environment maybe ever, and not be able to find any financing/investment to keep the business going? Think some further probing is warranted there…glad I didn’t have any money with that investment firm!

  2. David

    Jul 28, 2022 at 1:48 am

    Not a surprise at all. Most golfers only want to buy gear “the pros play” and why component makers have pretty much gone the way of the dodo and are picked up by Golfsmith.

    PXG is only still alive because they are funded by billionaire and he is willing to lose money or have minimal returns (PXG is probably the equivalent of a lemonade stand for the rest of us).

    I was a huge Hogan fan and have many sets of original Hogan irons that I still play when I play “classics” during the summer. Amazingly you can still pick up a pristine set of circa 70s or 80s Hogan irons for $150-300, and they perform just as good as modern blade irons.

    BHGEC could have made it if they sold at component prices, but their price-point was too high for a DTC model, and they didn’t have as deep pockets as Bob Parsons.

    C’est la vie…

  3. Richard Johnson

    Jul 27, 2022 at 2:14 pm

    Sad to see the company go. I’ve played the Fort Worth 15 irons since 2017. Their equalizer wedges, hybrids and fairway woods are really good. But, they catered to a diminishing niche. Nice while it lasted.

  4. BK

    Jul 27, 2022 at 1:32 pm

    So is there any way for us to buy the remaining stock that needs to be liquidated? I read that a stipulation of the Ownership required that nothing else be sold with the Hogan name, but what will happen to all the existing stock? I would love to pick up a set of PTX Pro’s for 1/2 off!

  5. Edward Bardoe

    Jul 27, 2022 at 11:49 am

    The Hogan DTC concept substituted American assembly for Chinese assembly of Chinese made parts in order to allow customizing. Saved the retail store markup, but couldn’t produce enough volume to pay for the TV ads they bought this year. Perhaps also had to pay rental on the Hogan name from Callaway.

  6. Peter

    Jul 27, 2022 at 11:42 am

    good riddance

    • Richard

      Jul 27, 2022 at 1:12 pm

      Did your buddy smoke you with some Hogan irons, 1/3 the price of the trash you used?

  7. John

    Jul 27, 2022 at 11:36 am

    Crap clubs, no big loss.
    Good riddance.

  8. Steve

    Jul 27, 2022 at 10:48 am

    Here is the answer for Hogan, make a deal with Dicks.. Dicks has saved a lot of brand names and Ben Hogan clubs would be a quality addition to their line up a step above Tommy Armour.

  9. pi

    Jul 26, 2022 at 2:21 pm

    Good example why capitalism is a failure: always searching for growth/increased profits. Ben Hogan golf did not close down because they were making a loss, but because they couldn’t grow enough for their investors.

    • Gordy3279

      Jul 26, 2022 at 3:44 pm

      This is the most ignorant thing on this site ever. If you aren’t looking for growth or profits then there’s no point in owning a business. This is why probably you are broke or close to it.

      • Joe

        Jul 26, 2022 at 4:34 pm

        You’re right Gordy, your comment is the most ignorant thing on this site ever. Eventually there’s no more juice to squeeze genius

        • Moe Greene

          Jul 26, 2022 at 4:40 pm

          Wow, the amount of commies in this place is amazing and pathetic. Hope you all get your clubs at the salvation army and you play golf in your backyard as that is the only way your stance on capitalism makes any sense.

          Btw, you must be stealing your neighbors internet as those ISP companies sure do make a profit too. How can you afford it?

          • Ray

            Jul 27, 2022 at 11:34 am

            Straight to the childish insults, as always with you online windbags.
            There is a big difference between making a fair / decent profit and outright GREED.

            I could add at least a dozen easy insults, but then id be at your level.

          • Peter

            Jul 27, 2022 at 11:47 am

            As usual…
            Straight to the childish insults. Speaks to your character IMO.

            There is a big difference between a fair profit and outright GREED. Then again as you have 5,000 worth of PXG in your bag, who am i to tell you how to be a total sucker right?

            People in glasshouses, as usual… SMFH.

            • Moe Greene

              Jul 30, 2022 at 6:42 pm

              Insults? Why you already said you are commies? I am giving you your commie facts. Grow up.

    • CB

      Jul 26, 2022 at 6:04 pm

      What a really stupid comment EVERY company on earth is in business to make money du-dum!!

    • MICHAEL

      Jul 26, 2022 at 8:55 pm

      You do realize there’s never been a successful communist country, nor, one that could feed all it’s (unlucky) citizens. My friends from the former ussr tell me it wasn’t fun waiting in line for toilet paper.

      • Peter

        Jul 27, 2022 at 11:47 am

        I guess you don’t remember COVID.. LMAO

        • JF

          Jul 27, 2022 at 1:17 pm

          Never ran out of toilet paper here. You must be really full of sh*t if you needed that much TP!

  10. Matt

    Jul 26, 2022 at 2:20 pm

    Good riddance.

  11. Brandon

    Jul 26, 2022 at 10:30 am

    DTC isn’t really appealing to most people for something as personal and subjective as golf clubs. I seriously considered the PTX Pro when I was shopping for new irons, but I couldn’t hit them so I didn’t buy them. I know they had some demo program, but that is just too much effort. When I’m buying new equipment I go to the store, hit the ones I like, and get what feels the best.

    • Peter

      Jul 27, 2022 at 11:52 am

      Testing inside is futile and leads to very bad purchases IMHO
      Unless im testing outside, i aint buying

      • Brandon

        Jul 30, 2022 at 8:40 am

        In an ideal world I’d agree with you. Unfortunately the hitting bay is the only place I can go hit all the current equipment back to back. Not disappointed with my Wilson Staff Model CBs though.

  12. Cdub

    Jul 26, 2022 at 9:45 am

    Man that is sad.

  13. Stacey Uchtman

    Jul 26, 2022 at 6:25 am

    RIP

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Equipment

Putters that never made it: Check out some of the best tour builds that didn’t make the cut

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Arguably, the best perk of being a professional golfer on the PGA Tour is the ability to request or even just be handed pretty much any club you could think of. It happens more often than you think, usually with putters around the practice green from one event to the next. Come Wednesday, the Tour bags lining the edge of the putting surface become resting places for fallen flatsticks that never made the cut.

So let’s take a look at some of the best we’ve seen out on Tour this year that never made it to the competition. (You may notice none of Hideki Matsuyama’s custom Scotty Cameron putters made this list. There are too many.)

Let’s start with this custom Damascus Milled Odyssey Rossie made for Ryo Hisatsune. Featuring a single line and the short-slant hossel, we’ve seen plenty of Number 7 and jailbird heads featuring the Damascus Milled insert, but this is the first and only one we’ve spotted in a Rossie. Hisatsune primarily putts with an Odyssey Black Series iX #9, but we have seen him recently with a TaylorMade TP Collection SOTO, so there could be potential that the Damascus Milled Rossie could end up in the bag. 

Everyone wants to be Cameron Young right now. We’ve had Justin Thomas and Tom Hoge both game the Scotty Cameron 9.5R prototype. Well, for the PGA Championship, Brooks Koepka nearly joined that list after requesting the same style of putter, with the full-length alignment line. But the Scotty Cameron reps took the request a step further and made one specially for Koepka with a Teryllium insert, similar to one in his previous Newport 2 gamers. The reason why this one didn’t go into play, though? Because it was too heavy. 

Harry Hall was the third-best putter on Tour last year, so when Bettinardi made him a custom proto, you know it was going to be good. The custom BB28 blade features VDF face milling, a custom-welded single-bend shaft, and the owner’s initials – HH – on the sole of the putter.  Hall, who usually games an Odyssey O-Works #7 W, has dabbled with a TaylorMade Spider Tour X already this year. Maybe there’s a chance this Bettinardi might make his bag. 

Honestly, this one doesn’t need a description. It’s Kieth Mitchell’s custom Scotty Cameron Napa. One Scotty Cameron face stamp, two Scotty Dogs, two Scotty Cameron 7-Point Crowns and one Circle T. That is all. Oh, except for the Cashmere Cameron headcover.

Finally, and just for fun, how about we pour one out for this TaylorMade Spider Tour X made for Scottie Scheffler in its new torched finish. It’s unlikely we’ll see a putter change anytime soon from the best golfer in the world. In fact, he hit just two putts with it on the Harbour Town practice before going back to his trusty gamer.

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Whats in the Bag

Patrick Reed WITB 2026 (May)

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Driver: Titleist GT3 (9 degrees) Buy here.
Shaft: Aldila Rogue Silver 130 M.S.I. 70 TX

3-wood: TaylorMade Qi35 (15 degrees)
Shaft: Fujikura Ventus Blue 7 X

7-wood: TaylorMade Qi35 (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts:  True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland RTX6 Tour Rack (52-10 Mid), Titleist Vokey Design SM10 (56-08M), SM11 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Tour Rat 1.5 Tour Prototype

Ball: Titleist Pro V1x

Grips: Golf Pride MCC

See more photos of Patrick Reed’s clubs here.

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Equipment

Which of Tiger’s major winning irons are your favorite? – GolfWRXers discuss

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In our forums, our members have been discussing their favorite major winning irons used by Tiger Woods. WRXer ‘golferdude54’ kicks off the thread saying:

“Mizuno MP 14/29. Titleist 681T. Nike Forged Blades. TaylorMade P7TW.

Among these irons that helped Tiger win 15 majors, which is your favorite in terms of looks?”

And our members have been naming their favorites and why in response.

Here are a couple of posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • SwingBlade: “I prefer the early blades he played and the more recent TM TW’s especially because after Tiger had his major behavioral setbacks, part of Nikes support payback was making Tiger play a Nike putter and cease using his beloved uniquely customized Scotty putter.”
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Entire Thread: “Which of Tiger’s major winning irons are your favorite? – GolfWRXers discuss”

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