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The Wedge Guy: Musings on the golf ball rollback

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By now, you have likely read and heard endless anguish and musings about the recent decision by the USGA and R&A to tweak the testing for golf ball distance conformity in an effort to roll back golf ball performance for the game’s elite players. Whether you think this is a good idea or not is beside the point, as it appears to be a “done deal.” So, I’d like to offer some musings from my perspective as a 40-year veteran of the golf equipment industry and over 60 years of playing this game at a reasonably serious level.

My perspective covers a lot of ground as I have personally experienced the technology of our industry as an accomplished scratch or near-scratch player. I’ve seen most all of it in those six decades. From learning and developing my game into my 30s with persimmon drivers, pure muscle-back blades and balata balls . . . to what I find in my bag today. I’ve seen the quantum leaps in driving distance for golfers of all levels with each new development, with huge leaps in performance delivered by the first metal woods (thanks TaylorMade), then to the Big Bertha and all its copies and on to the continuing advancements in size, COR, shafts and other driver performance technologies.

You simply cannot discuss distance and focus only on the golf ball, when you have this amazing run of technology in the driver category. And besides those advancements in head designs, driver shafts also made great strides in both weight and performance. I can share that the driver in my bag today is right at 30-percent lighter than the overall weight of my steel-shafted persimmon drivers from back then. I’m sure my clubhead speed at 71 years old is likely close to what I had in my 30s and 40s because of that.

And because of the great strides in driver technologies and the forgiveness of off-center hits, golfers began to get bigger and fitter in pursuit of swinging ever faster. I agree with Adam Scott’s assessment that the distance gains are much more about driver technologies than the golf ball. In case you didn’t experience real “woods,” with these big drivers, a perfect strike is much less important than it was in the days of persimmon or even early oversized metal drivers.

But let’s get back to the golf ball and what I think is going to happen over the next five to seven years . . .
Up until the mid-1990s, the “state of the art” was that old rubber-band-wound and balata-covered ball that spun like crazy but went out of round if you looked at it wrong. While many give Titleist and its Pro V1 franchise credit for the revolution to multi-piece ball construction and technologies, history shows that Spalding was ahead of them in this area with their early work with the Top Flite and Tour Edition lines. But it was Mark O’Meara winning both the Masters and U.S. Open in 1998 playing the revolutionary Strata ball that triggered the entire ball industry to abandon the old rubber band ball and pursue these new multi-piece technologies.

Since then, there is no question that continual strides have been made in golf ball technologies, as these rocket scientist engineers explore and optimize every element of the ball, from core properties to cover properties to dimple aerodynamics. I’ll be the first to admit that the most brilliant and technologically advanced engineers are plying their craft in the ball segment of the industry.

That’s why I believe what we’ll see come out of this next half-decade of research and development is an approach to golf ball performance that will surprise us all. It seems totally realistic that these brainiacs will figure out how to make golf balls that optimize distance performance at various clubhead speeds. I have complete confidence they can figure out how to make a ball that meets the new standards at the highest swing speeds, while not causing the 90-95 mph clubhead player to lose even a yard.

In fact, it wouldn’t surprise me at all to see the ball brands come up with a fitting matrix to fit the golf ball to your exact swing speed, so that instead of the average golfers losing distance, we would actually gain some. Those major brands’ line-ups could be as thorough in fitting the exact ball to your swing speed as we find the fitting bays doing so with shafts.

It will be fun and interesting to watch, that’s for sure.

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

4 Comments

4 Comments

  1. William

    Dec 17, 2023 at 9:48 am

    I have complete confidence they can figure out how to make a ball that meets the new standards at the highest swing speeds, while not causing the 90-95 mph clubhead player to lose even a yard
    I have every confidence that this will happen.
    I spent my youth working in rubber and plastic technology.

  2. Edawrd Mahle

    Dec 15, 2023 at 12:45 pm

    i’m 90 yr old male, play mostly 9 holes from forward tee, swing speed around 80-85 with driver, i play in 2 golf leagues and other non league rounds, driver distance is around 170 yds, on 350 yd hole i need 3 shots to get to the green, so in my case even 5yd decrease in distance would be significant, i’d use a non conforming ball if it provided 10 yds more distance

  3. Bob Jones

    Dec 15, 2023 at 11:41 am

    Let’s hope so.

  4. Bob

    Dec 14, 2023 at 1:40 pm

    Please cut out the resume and repost, Terry.

    With all your experience, tell us what your solution is. I got bored before I found the musings.

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2026 PGA Championship betting odds

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Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

  • Jon Rahm +1300 
  • Cameron Young +1500
  • Bryson DeChambeau +1700
  • Xander Schauffele +1850
  • Matt Fitzpatrick +1950
  • Ludvig Aberg +2000
  • Tommy Fleetwood +2600
  • Collin Morikawa +3500
  • Brooks Koepka +3900
  • Justin Rose +4300
  • Russell Henley +4600
  • Si Woo Kim +4700
  • Justin Thomas +4800
  • Robert MacIntyre +5300
  • Patrick Cantlay +5300
  • Viktor Hovland +5400
  • Tyrrell Hatton +5500
  • Jordan Spieth +5900
  • Sam Burns +6000
  • Hideki Matsuyama +6200
  • Adam Scott +6400
  • Rickie Fowler +7000
  • Chris Gotterup +7400
  • Patrick Reed +7400
  • Min Woo Lee +7800
  • Ben Griffin +8000
  • Sepp Straka +8400
  • Shane Lowry +9000
  • Akshay Bhatia +9200
  • Maverick McNealy +9200
  • Joaquin Niemann +9200
  • Jake Knapp +9200
  • Jason Day +9600
  • Kurt Kitayama +10000
  • J.J. Spaun +10000
  • Harris English +10500
  • Nicolai Hojgaard +11000
  • Gary Woodland +11000
  • David Puig +11000
  • Michael Thorbjornsen +12000
  • Jacob Bridgeman +12000
  • Keegan Bradley +12500
  • Corey Conners +14000
  • Alex Fitzpatrick +15000
  • Sungjae Im +15500
  • Sahith Theegala +15500
  • Harry Hall +15500
  • Alex Noren +16000
  • Thomas Detry +16500
  • Marco Penge +16500
  • Kristoffer Reitan +17000
  • Alex Smalley +17000
  • Wyndham Clark +17500
  • Sam Stevens +17500
  • Keith Mitchell +17500
  • Daniel Berger +18500
  • Ryan Gerard +20000
  • Nick Taylor +20000
  • Rasmus Hojgaard +21000
  • Dustin Johnson +21000
  • Pierceson Coody +23000
  • Aaron Rai +24000
  • Jordan Smith +24000
  • Angel Ayora +24000
  • Bud Cauley +25000
  • Matt McCarty +26000
  • Jayden Schaper +26000
  • Brian Harman +27000
  • Taylor Pendrith +27000
  • Ryan Fox +27000
  • J.T. Poston +27000
  • Cameron Smith +29000
  • Ryo Hisatsune +29000
  • Michael Kim +29000
  • Max Homa +29000
  • Denny McCarthy +29000
  • Tom McKibbin +30000
  • Rico Hoey +32000
  • Matt Wallace +32500
  • Ricky Castillo +33000
  • Haotong Li +33000
  • Michael Brennan +34000
  • Max Greyserman +36000
  • Stephan Jaeger +37500
  • Christiaan Bezuidenhout +37500
  • Rasmus Neergaard-Petersen +39000
  • Aldrich Potgieter +40000
  • Andrew Novak +42000
  • Patrick Rodgers +42500
  • Daniel Hillier +42500
  • Max McGreevy +46000
  • Billy Horschel +48000
  • Chris Kirk +48000
  • Ian Holt +49000
  • Casey Jarvis +49000
  • William Mouw +50000
  • Steven Fisk +50000
  • John Parry +50000
  • Nico Echavarria +52500
  • Garrick Higgo +52500
  • John Keefer+55000
  • Matthias Schmid +57500
  • Austin Smotherman +57500
  • Sami Valimaki +60000
  • Andrew Putnam +60000
  • Lucas Glover +62500
  • Daniel Brown +62500
  • Jhonattan Vegas +75000
  • Emiliano Grillo +80000
  • Mikael Lindberg +85000
  • Adrien Saddier +100000
  • Bernd Wiesberger +100000
  • Elvis Smylie +110000
  • Stewart Cink +130000
  • Kota Kaneko +130000
  • David Lipsky +150000
  • Chandler Blanchet +150000
  • Andy Sullivan +150000
  • Joe Highsmith +180000
  • Adam Schenk +200000
  • Travis Smyth +200000
  • Davis Riley +225000
  • Martin Kaymer +400000
  • Brian Campbell +400000
  • Padraig Harrington +450000
  • Kazuki Higa +450000
  • Jordan Gumberg +450000
  • Ryan Vermeer +500000
  • Austin Hurt +500000
  • Tyler Collet +500000
  • Timothy Wiseman +500000
  • Shaun Micheel +500000
  • Y.E. Yang +500000
  • Michael Block+500000
  • Mark Geddes+500000
  • Luke Donald+500000
  • Bryce Fisher+500000
  • Jimmy Walker +500000
  • Jason Dufner +500000
  • Jesse Droemer +500000
  • Jared Jones +500000
  • Garrett Sapp +500000
  • Francisco Bide +500000
  • Zach Haynes +500000
  • Paul McClure+500000
  • Derek Berg +500000
  • Chris Gabriele +500000
  • Braden Shattuck +500000
  • Ben Polland +500000
  • Ben Kern +50000

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Tour Photo Galleries

Photos from the 2026 PGA Championship

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GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

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How much each player won at the 2026 Truist Championship

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Kristoffer Reitan held his nerve at Quail Hollow on Sunday to claim his first PGA Tour victory and the $3.6 million winner’s check that came with it. The Norwegian fended off a packed leaderboard on a dramatic final day, with Rickie Fowler and Nicolai Højgaard both taking home $1.76 million for their runner-up finishes.

With a total prize purse of $20 million up for grabs, here’s a look at how much each player won at the 2026 Truist Championship.

1: Kristoffer Reitan, $3,600,000

T2: Rickie Fowler, $1,760,000

T2: Nicolai Hojgaard, -$1,760,000

4: Alex Fitzpatrick, $960,000

T5: Tommy Fleetwood, $730,000

T5: Sungjae Im, $730,000

T5: J.J. Spaun, $730,000

T8: Ludvig Aberg, $600,000

T8: Harry Hall, $600,000

T10: Patrick Cantlay, $500,000

T10: Matt McCarty, $500,000

T10: Cameron Young, $500,000

13: Justin Thomas, $420,000

T14: Min Woo Lee, $360,000

T14: Chris Gotterup, $360,000

T14: Nick Taylor, $360,000

T17: Alex Smalley, $310,000

T17: Gary Woodland, $310,000

T19: Austin Smotherman, $242,100

T19: Rory McIlroy, $242,100

T19: Keegan Bradley, $242,100

T19: Sudarshan Yellamaraju, $242,100

T19: Kurt Kitayama, $242,100

T24: Patrick Rodgers, $156,643

T24: Pierceson Coody, $156,643

T24: Adam Scott, $156,643

T24: Andrew Novak, $156,643

T24: Harris English, $156,643

T24: J.T. Poston, $156,643

T24: David Lipsky, $156,643

T31: Brian Harman, $114,416.67

T31: Viktor Hovland, $114,416.67

T31: Alex Noren, $114,416.67

T31: Tony Finau, $114,416.67

T31: Nico Echavarria, $114,416.67

T31: Corey Conners, $114,416.67

T37: Sam Burns, $82,187.50

T37: Maverick McNealy, $82,187.50

T37: Akshay Bhatia, $82,187.50

T37: Taylor Pendrith, $82,187.50

T37: Matt Wallace, $82,187.50

T37: Andrew Putnam, $82,187.50

T37: Bud Cauley, $82,187.50

T37: Lucas Glover, $82,187.50

T45: Justin Rose, $60,000

T45: Daniel Berger, $60,000

T45: Ryo Hisatsune, $60,000

T48: Denny McCarthy, $50,000

T48: Aldrich Potgieter, $50,000

T48: Webb Simpson, $50,000

T48: Michael Kim, $50,000

T52: Mackenzie Hughes, $45,187.50

T52: Max Homa, $45,187.50

T52: Brian Campbell, $45,187.50

T52: Jhonattan Vegas, $45,187.50

T52: Matt Fitzpatrick, $45,187.50

T52: Chandler Blanchet, $45,187.50

T52: Jordan Spieth, $45,187.50

T52: Jacob Bridgeman, $45,187.50

T60: Xander Schauffele, $42,500

T60: Robert MacIntyre, $42,500

T60: Ricky Castillo, $42,500

T63: Ben Griffin, $41,250

T63: Sepp Straka, $41,250

T65: Ryan Gerard, $40,250

T65: Si Woo Kim, $40,250

67: Ryan Fox, $39,500

68: Jason Day, $39,000

69: Sahith Theegala, $38,000

70: Sam Stevens, $37,500

71: Hideki Matsuyama, $37,000

72: Tom Hoge, $36,000

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