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Opinion & Analysis

TrackMan: Zeroed Out and No Place To Go

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I was looking forward to hearing Brandel Chamblee speak at the Golf Magazine Annual Summit for “Top 100” Teachers and their guests, which was held in 2016. He had made a second career for himself on the Golf Channel criticizing other PGA Tour players, and in the process, making himself a polarizing figure. I found myself agreeing with him some of the time, and then other times, not so much.

What I had observed was that he was not one to back down, and he seemed to enjoy a “healthy discussion,” which often would turn heated. He was in these discussions a formidable opponent, being both intelligent and quick witted — a deadly combination when debating any issue. Brandel was at that time on the verge of launching his new book, “The Anatomy of Greatness.” He planned on sharing some of the conclusions that he had reached with the group that evening. What he must have known going in was that he was entering the lion’s den. And for that reason alone, Chamblee deserves a good deal of credit for accepting the invitation knowing that he’d be under fire for some of the remarks he had made in the past.

On my end, I did some research prior to his presentation, wanting to be prepared in the event that I had an opportunity to ask him a question. As a teacher, I was especially interested in what he might have said up to that point about the role of technology in learning and performance — and more specifically, his view on the use of TrackMan.

***

Golf Channel, May 12, 2015

I found a clip on the internet dated May 12, 2015. Chamblee was at the Golf Channel desk during the Players Championship sitting with Frank Nobilo and David Duval. The topic was TrackMan: the pros and cons of gathering information. The other two announcers, at least for the 2 minutes and six seconds of the clip, had given the floor to Chamblee. Brandel, an outspoken critic of technology, began by criticizing the inaccuracies found in TrackMan’s numbers, citing a series of reports that he had consulted:

  • That the machine is incapable of finding the center of mass but rather locates the geometric center of the club, which is more toward the heel.
  • The machine under-reports clubhead speed because the club is swinging on an arc, and as a consequence, over-reports smash factor.
  • The machine will often register a smash factor above 1.50 when measuring a tour player, which is impossible because the highest achievable number is 1.49.
  • The machine doesn’t accurately measure where the ball is impacted on the face of the club because of various spin factors.

He found these facts disturbing. The one issue that concerned him the most, however, was that early adopters could not transfer their TrackMan numbers from the range to the golf course. In other words, they had one swing on the driving range and another swing on the golf course. To Chamblee, that made the use of TrackMan to improve player performance “counter-productive.”

He had a final point to make. It was that teachers ultimately had to transfer the cost of this new and expensive technology on to their students in a time when the game was getting more and more expensive to play. This was of concern to him as well.                                                                        

***

That evening in 2016, Chamblee addressed some of the problems that in his opinion were associated with how TrackMan was being used. In this debate, there are two central issues:

  1. How TrackMan is being utilized by teachers.
  2. How Trackman is being utilized by players.

I listened closely to what he had to say, and on some of the issues we agreed. That said, I have my own concerns with regards to this debate. What I see happening is what I saw occur with the use of video many years ago, but on a smaller scale because of Trackman’s $20,000 price tag.

In the past, as the cost of cameras with slow-motion capability continued to drop from thousands of dollars to hundreds, they became more affordable. This made it possible for anyone to potentially become an expert. What evolved was that many run-of-the-mill teachers, using a video camera, would simply compare a student’s swing to a model and then point out the differences. This was without concern for the player’s individual biomechanics or if they were even physically capable of swinging in the prescribed manner.

For this reason, many top teachers have now either abandoned the use of video-analysis as part of their instruction or use it very little. They would prefer to spend their time connecting with their students on a more intimate one-on-one basis. This is the way that I now approach teaching after having worked with thousands of students over the past 45 years.

The nature of technology is that it will never take the place of human interaction between the teacher and his student. A central problem that is occurring in some quarters is that the machine is giving the lesson while the teacher simply reads off the numbers. This approach serves to undermine the establishment of a human connection between teacher and student.

In a Golf World article written by Matthew Rudy, dated April 19, 2017, he wrote that one of the common criticisms of modern instructors is that they’re helpless without information on a screen. I agree. I’m familiar with teachers who approach a lesson this way, caring only about the numbers without ever relating to the student.

Further, I have to agree with Hank Haney when he said in that same article “Information is great, and every teacher should be trying to get as much of it as possible. But that’s not the only piece.”

Randy Smith is of a similar opinion when talking about the use of TrackMan to coach a player: “Should a student want a sterile, perfect golf swing to work on in a room somewhere we can do that… but being efficient? Hitting different shots under different situations, different lies and pressure? That’s a different thing.”

Claude Harmon III who utilizes TrackMan on a limited basis was quoted in the same article with regards to younger players over dependence on the machine: “I have students come to me and quote their TrackMan combine numbers, and they can’t even tell me if they hit a fade or a draw. “

I’m not implying that TrackMan does not have a place in golf instruction or for use by players on a limited basis. As David Duval echoed at the very end of the Golf Channel clip, it should be used only “to check a few numbers.” As for teaching, what I am saying is that Trackman should be used only as a doctor would use an x-ray machine, which is to verify his diagnosis at times when he is unsure of the facts.

That said, is there a place for launch monitors?

Absolutely. They are invaluable, especially when it comes to driver fittings, where knowing the launch angle and the spin rate of the ball, is essential to maximizing distance through both carry and roll. And in terms of playing, knowing the carry distance of each club makes for more precise approach shots. But there are other launch monitors, aside from TrackMan, that can provide that same information at a much lesser cost.

The reality is that TrackMan is more than just a launch monitor, having the capability of providing detailed information about player performance—not just the ball. And for that reason, it’s easy for players to become obsessed with the numbers by seeking absolute perfection. They strive to, in TrackMan language, “zero-out” their swing. This is when the path and the face numbers are in perfect alignment with each other, both bracketed between the numbers +1 and -1. This state of being is considered by devotees to be the equivalent of finding the Holy Grail. The problem is that this type of perfectionism is not transferable to the course as noted earlier. And we know from our own experience as players that an attempt to be perfect can be a curse when it comes to this game, which at best is one of managed imperfection.

What can be concluded? I’m going to give Brandel the final word on this issue, as it was his name that ushered in the story. The opinion that he shared with Matthew Rudy, and I would like to share with you, was that he believed that modern players are both over analyzed and over coached.

“And as a consequence, they are not better for it, but they are worse,” Chamblee said.

My opinion? This time, I think Brandel got it right.

As a teacher, Rod Lidenberg reached the pinnacle of his career when he was named to GOLF Magazine's "Top 100" Teachers in America. The PGA Master Professional and three-time Minnesota PGA "Teacher of the Year" has over his forty-five year career, worked with a variety of players from beginners to tour professionals. He especially enjoys training elite junior players, many who have gone on to earn scholarships at top colleges around the country, in addition to winning several national amateur championships. Lidenberg maintains an active schedule teaching at Bluff Creek Golf Course Chanhassen, Minnesota, in the summer and The Golf Zone, Chaska, Minnesota, in the winter months. As a player, he competed in two USGA Public Links Championships; the first in Dallas, Texas, and the second in Phoenix, Arizona, where he finished among the top 40. He also entertained thousands of fans playing in a series of three exhibition matches beginning in 1972, at his home course, Edgewood G.C. in Fargo, North Dakota, where he played consecutive years with Doug Sanders, Lee Trevino and Laura Baugh. As an author, he has a number of books in various stages of development, the first of which will be published this fall entitled "I Knew Patty Berg." In Fall 2017, he will be launching a new Phoenix-based instruction business that will feature first-time-ever TREATMENT OF THE YIPS.

20 Comments

20 Comments

  1. Larry

    Feb 17, 2018 at 9:41 am

    This guy is a terrible teacher.

  2. Andrew Cooper

    Feb 17, 2018 at 9:02 am

    Excellent article Rod. Trackman is amazing technology, but I think it’s healthy to keep a sense of perspective with it. On the course, every shot is a unique one-off. The skilled players aren’t so much relying on a consistent swing with perfect numbers, rather they’re using a refined feel to make the small adjustments and tweaks required to fit each situation; varying trajectory and curvature, adjusting to uneven lies etc. They’re not playing by numbers. Then you add in coping with the mental challenges of the game, course management, putting, short game etc. and having good Trackman numbers is great but translating that into lower scores is what counts.

  3. OB

    Feb 16, 2018 at 6:38 pm

    TM has it’s scientific inadequacies but at least it is an empirical baseline from which to ‘track’ the progression of the student and tour pro. To regress back to a state of BLIND FEEL for changes to a golf swing is ludicrous…!

  4. Marcus Eglseer

    Feb 15, 2018 at 9:29 pm

    The author of this article could not be more wrong!!!
    It would take too long to explain all his mistakes/misunderstandings, so I will list only a few:
    First&most important, in what world is BC any top teacher/expert-because he is talking on the GC? That is flatout ridiculous!! He has never ever worked a teaching pro, not to speak of working with a tour pro of any success. Please do ask, if Peter Kostis is working with a TM when he is with Paul Casey..
    Second example, do you really think, it is coincidence that more than 90% of all tour pros have&practice with a TM?
    And last but not least, the author shows his incompetence with TM technology when he admits, it worth having the numbers for driver fitting. That shows, what an tec dinosaur the author is-it is like posssing an Iphone&just doing calls with it, never using it like a smartphone.

    There is way more, but I am sure, nobody would read more than this.
    My hope is that these clueless tec dinosaurs will soon be gone&in less than 8-10 years, the best pros/coaches will be working with their knowledge, eyes&tec in sync!

    • Scarface

      Feb 17, 2018 at 9:15 am

      I own an iPhone and use it only to text. Is that wrong? Who uses an iPhone to make calls?

  5. JD

    Feb 15, 2018 at 12:42 pm

    Moore’s Law. These guys will be irrelevant in 5 years as this technology will be available at a 10th of the cost. Hopefully some company will catch on to this and realize its a better investment for families to have a golf simulator in their homes than joining a club or paying $150 green fees for a family 3-4sum to play golf together. Trackman is like IBM in the 70s… stubborn and catering to a 0.0001% market of pro’s and teachers looking to be “Zeroed Out”… Once the tech catches up… companies like FlightScope, SkyTrack, and OptiShot that are trying to get into HOMES and not CLUBS should be a serious concern for Trackman and Foresight.

  6. dat

    Feb 15, 2018 at 12:03 pm

    TM LMs are all snake oil. Just hit the ball and get good instructions. The GC quad at least sees where you hit it on the face.

    • Steve moody

      Feb 16, 2018 at 2:13 am

      As does trackman from March onwards.

    • Jay Wonders

      Feb 18, 2018 at 2:52 am

      LOL and that camera technology is still inferior where only 10% of tour pros are using it. I am surprised that 10% is still using ti. If you can see the impact why is data algorithm still wrong? Because it does track the ball and does not account for aerodynamic.

      • Jay Wonders

        Feb 18, 2018 at 2:54 am

        Misspelled: it does not track the ball.

  7. Sam

    Feb 15, 2018 at 11:37 am

    Like a wrench, Trackman can be a useful tool. – Useful when needed but be careful not to over-torque your nuts with it. Besides have you ever heard of a “Launch Monitor Golf Tournament” ? I haven’t. Maybe there is one. If there is, I don’t want to participate and I certainly don’t want to watch it.

  8. Dale Owens

    Feb 15, 2018 at 11:09 am

    Technology certainly has a place in development of the premier player. A player can marry feel and technology, to develop their own swing. Feedback provided by technology is very valuable.

  9. TwitterBlocker

    Feb 15, 2018 at 11:05 am

    “I was looking forward to hearing Brandel Chamblee speak at the Golf Magazine Annual Summit for “Top 100”…” probably the only person ever looking forward to hearing BC talk.

    • the dude

      Feb 15, 2018 at 2:25 pm

      why??…he is a bright guy with plenty of knowledge…..

  10. CW

    Feb 15, 2018 at 10:48 am

    Up until the past decade or so there were only a handful of guys that dominated the field. Now, it’s anybody’s game. I think the tech has helped, not hurt.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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